With a dedicated following and community on the Twitch platform, former broadcast journalist and Huffington Post columnist Hasan Piker is an avid streamer who has become best known for his bold political commentary. Focusing on product, brand, website and activation development for some of the world’s biggest internet personalities and properties, Warren James is partnering with Piker to bring a new clothing line to audiences around the globe, which fully reflects the influencer’s sense of style, irreverence and larger than life persona.
“When fans look at Hasan, they see hot political takes, not to mention an incredibly buff body,” said Kevin Ramsey, Chief Operating Officer at Warren James. “Personifying his lifestyle, we created ‘Himbo Fitness,’ offering a completely new line of fitness-focused items to help followers connect with his distinctive personal brand.”
Consisting of four items in total, including a tank top, t-shirt, crewneck sweatshirt and shorts, all items are manufactured in the U.S. with Union Labor support where possible. Fans can find the limited-edition collection available exclusively on https://ideologie.shop/ along with Piker’s respective social media platforms.
For more information about Warren James, visit https://www.warrenjames.org/ or follow the brand on Twitter, Instagram and LinkedIn.
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ABOUT WARREN JAMES
Warren James is an exclusive brand development firm that partners with the world’s most innovative creators and properties to scale and innovate their brands. Primarily breaking partners into new verticals, like apparel and CPGs, the company manages strategy and creative development of products from start to finish, while maintaining partners' stylistic ethos. Through design, logistics, fulfillment, marketing and expansion processes, Warren James develops partners' presence within the licensing industry, offering fans the opportunity to connect with their favorite content creators. Since 2019, the company has launched thoughtfully curated product lines for a variety of creators, including KREW, The Boys, Hasan Piker, MoistCritikal, Poppy Playtime and more.