Bristol, United Kingdom, August 12, 2025 - The time has come to embrace chaos and get guggy in GUG, the sandbox simulation roguelike that lets you conjure up bizarre creatures with nothing but your imagination and keyboard (keyboards sold separately), out now on Steam!
GUG is a wholly unique take on the roguelike and creature-battling genres in the most gloriously chaotic ways possible. Instead of collecting creatures, you’ll generate them by typing the word or phrase you choose, like “banana flamethrower” or “hench dinosaur”, and watch the gug appear in front of your eyes!
Gugs are not just visually outlandish; they possess equally wacky functionalities. Each creature evolves visually and logically, allowing players to mix and match brains, attacks, movement styles, and passives across different gugs. GUG utilises procedural logic systems to combine effects in strategic and unhinged ways, leading to unexpected synergies that can either thrive or spectacularly backfire with the next bright idea.
Adding another layer of unpredictability, the ‘GUGverse’ is a shared one. Gugs created by one player might appear in another's game, meaning a fearsome 'Toilet Cactus' from another player could derail an entire run. Every new GUG player that creates something makes the game larger and more unpredictable for everyone else. Players can encounter gugs made by others, upload and share their creations, and participate in regular challenges and "gug hunt bounties".
All the GUG stuff:
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Type any word or phrase to create powerful gugs, with their appearance, behaviour, and battle style determined by your words.
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Explore procedurally generated biomes with randomised rules and objectives, adapt and overcome!
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Mix and match your gug squads however you wish on your path to victory or glorious failure
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Encounter gugs made by other players and share your creations with fellow players across the GUGverse.
Unleash your imagination and embrace the results with GUG now available on Steam. Join the game’s official Discord to learn the latest post-launch news, meet other players, and share your gugs with the world!
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Notes to Editors
Steam: https://store.steampowered.com/app/2824790/GUG/
Website: https://martianlawyers.club/
Media Kit: https://bit.ly/3H4uGik
Media Contact: alex@biggamesmachine.com
About Martian Lawyers Club:
Martian Lawyers Club is building games that mod themselves. We're a team of game developers, designers, and researchers united by our passion to create innovative and experimental games. Using our new technology, Language-Enhanced Modification, we're developing video games that offer the freedom of choice traditionally found only in tabletop role-playing games. GUG, a roguelike creature-battler, is our first major release.