Green Web Game Jam is part of the 6th annual Green Game Jam — an initiative facilitated by the United Nations Environment Programme (UNEP) and led by the games industry. This iteration invites HTML5 developers to fight for the future of the planet — through gameplay.
Playgama, a platform powering HTML5 game publishing across the web, is joining forces with GameDistribution and the Playing for the Planet to launch the Green Web Game Jam 2025, a first-of-its-kind initiative aimed specifically at web game developers. This new jam is teaming up with the Green Game Jam, hosted annually since 2020 by Playing for the Planet Alliance, whose members include studios like Rovio, Supercell, Microsoft, and Tencent Games.
Running from July 4–15, the jam invites developers of all skill levels to create short, powerful games that tackle pressing ecological threats from pollution and deforestation to overconsumption and climate crisis. The goal: use game mechanics, not just stories, to inspire action.
All proceeds from this year’s Green Web Game Jam will be directed to On the Edge, the conservation-focused organisation chosen as the 2025 beneficiary by the Green Game Jam.
This new initiative expands the Green Game Jam’s global reach into the web gaming ecosystem, inviting game studios, indie creators and hobbyists alike to imagine a future where ecology fights back — and games make the first move. Developers can register on itch.io until July 4: [link to be added before the embargo lifts].
Timeline for the Green Web Game Jam:
- July 4–15 – jam active period
- July 17–21 – judging process
- August 18 – publishing deadline
- September 1 – official winner showcase on GameDistribution and Playgama
The three winning games will be published on GameDistribution, one of the largest B2B game distribution platforms, whose network includes more than 2,000 partner platforms. They will also be featured on the Playgama homepage, reaching millions of players worldwide.
The judging panel will include representatives from Playing For The Planet, Playgama, and GameDistribution, with games evaluated not just on polish or creativity, but on how well they embed environmental themes into gameplay itself.
Dmitry Kachmar, founder of Playgama:
“The number of people playing HTML5 games is growing rapidly — already exceeding 500M users globally. With no need for downloads, web games are accessible instantly on all kinds of devices, reaching massive audiences around the globe. Browser games consume minimal energy and extend device lifespans, making them one of the most sustainable ways to play. We are very proud to lead this initiative alongside partners to raise attention to the way we live on our planet and make significant contributions to the environment.”
Yuliya Nabieva, VP Gaming, Azerion:
“With over a decade in the games industry, I’ve seen the impact games can have when purpose meets scale. The Green Web Game Jam is a unique opportunity to engage the fast-growing web developer ecosystem in creating meaningful, playable experiences. By partnering with Playgama and Playing for the Planet, we’re driving both innovation and positive change. This is something we deeply value at GameDistribution.”
Louisa Keight, Project Lead of the Green Game Jam, Playing for the Planet:
“We are excited to see Playgama taking their own spin on the Green Game Jam this year and look forward to seeing how the vast and diverse Playgama development community brings a range of approaches to this jam, and look forward to the innovative ideas that will come out of the first Playgama Green Web Game Jam.”
Media kit & additional information.
Official creative brief.
About Playgama
Playgama is a global game tech platform helping web-developers publish, grow, and monetize their games through a unified multi-platform infrastructure. Playgama was founded in 2023 by Dmitry Kachmar, a Forbes 30 Under 30 entrepreneur and Harvard Business School graduate. Headquartered in Dubai, the company has a distributed team of over 30 employees across the U.S., Europe, and Southeast Asia.
About GameDistribution
GameDistribution is a leading platform for browser game distribution and a key component of the Azerion platform. It offers an extensive portfolio of high-quality, cross-platform games and integrated monetization services to digital publishers worldwide.
About Playing for the Planet
The Playing for the Planet Alliance, launched by UNEP in 2019, is a collective of over 50 gaming companies committed to reducing their industry’s environmental impact and embedding green messages into games. The Alliance hosts the annual Green Game Jam, which has reached over 100 million users, raised $1.5M for environmental causes, and supported actions like reforestation, pollution cleanup, and climate education through gameplay.