AMSTERDAM, THE NETHERLANDS – MARCH 20, 2026 – KRAFTON, Inc. announced today that PUBG: BATTLEGROUNDS will participate in ComplexCon Hong Kong 2026 as part of the game's 9th anniversary celebrations.
ComplexCon Hong Kong is one of the world's premier pop culture festivals, bringing together fashion, music, gaming, and lifestyle elements. This year's event runs from March 21–22, 2026 at AsiaWorld-Expo in Hong Kong.
At the event, PUBG: BATTLEGROUNDS will collaborate with streetwear brand Thug Club to present a project that reinterprets the PUBG IP through a distinctive street culture lens. The collaboration will feature apparel and themed items inspired by the PUBG universe, offering visitors an opportunity to experience the brand beyond the game.
An immersive, colosseum-inspired booth will also be featured on-site. Designed to bring PUBG’s core elements of combat and competition into a physical space, the booth will offer a range of interactive activities. Visitors can participate in various experiences and earn rewards through an on-site engagement program.
PUBG: BATTLEGROUNDS will also take part in the ComplexCon Hong Kong main stage program with live performances by global artists. Producer and DJ R.Tee, beatboxer WING, and Hiss, all of whom have previously collaborated with PUBG, will deliver performances that connect music with the PUBG brand experience.
This initiative reflects PUBG’s ongoing efforts to expand its IP into broader cultural spaces and engage with global audiences in new ways. KRAFTON will continue to explore diverse collaborations to further extend the PUBG brand experience.
For full event details, visit the official ComplexCon Hong Kong website at https://www.complexconhk.com.
# # #
About KRAFTON, Inc.
Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making.
KRAFTON's franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players' dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world.
For more information, visit www.KRAFTON.com.