Madrid, Spain – 6th August 2020. Lab Cave by SunMedia announced that Luis Bertó has been appointed Managing Director effective 10 August. Luis will succeed and assume the responsibilities of CEO Jesús Martínez, who led the company through a strong 2020 in the face of a turbulent global marketplace.
Jesús was part of the Lab Cave family for over five years, starting out as Senior Producer before taking the role of COO and ultimately CEO. A strong leader with a focus on the importance of people, he leaves with the best wishes of everyone at the company.
In Luis’ previous role as Head of Business Development he was a key pillar of Lab Cave’s successful pivot to its 360 Mobile Growth strategy and an integral part of its recent success in new partnerships with the clients such as Zinkia and Sunnyside Studios. Luis has over 12 years experience in a leadership position at PwC and a strong focus on business development.
“It has been a great privilege for me to work with Jesús. His leadership allowed us to consolidate our position as a company and to expand on the quality and professionalism of our services”, said Luis Bertó.
“This year, we definitely took a chance when expanding our services from Agency to our 360 mobile growth model and were victorious. A feat that would have been impossible without Jesús. My goal as Managing Director is to maintain the Lab Cave tradition of listening and understanding the needs of the market so that we may continue innovating and growing our products and services to ultimately become a trend-setter in our industry.”
Mobile growth experts Lab Cave have successfully launched over 700 apps and games in the mobile marketplace, manage a portfolio of over 200 apps and have achieved over 300 million organic app downloads globally. Most recently the company has agreed to develop and publish new apps for popular children’s characters Pocoyo and Groovy the Martian.
For more information on Lab Cave, visit LabCaveGames.com.
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About Lab Cave by SunMedia
Lab Cave by SunMedia is the trusted 360 Mobile Growth Services provider for publishers around the world. We have successfully launched over 700 apps and games in the mobile marketplace, we manage a portfolio of over 200 apps and have achieved over 300 million organic app downloads. Our journey started in 2013 with app development. Now we offer our expertise to app developers and publishers globally as leaders in Publishing and Mobile Growth Services.