Jan. 16, 2024 - NEW YORK - FashionVerse, a breakthrough interactive fashion game for mobile platforms from Hilfiger Ventures, a private investment vehicle co-founded by Mr. Tommy Hilfiger, leading game publisher Tilting Point and developer Brandible, is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app.
FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s proprietary game engine and AI model which creates photorealistic avatars, settings and props, to provide a stunning virtual experience where everyone is a creator.
In FashionVerse, players take on design challenges to create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode, each of which other players vote upon. Players can share their creations, vote on other stylists’ scenes, comment on favorite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands. Utilizing the latest AI technology, FashionVerse brings players’ creative styling to life with a photorealistic set of 3D virtual spaces and a diverse cast of models. Diversity and inclusion are cornerstones of FashionVerse, which features models across a wide range of size diversity, ethnicities and abilities.
FashionVerse will feature an ongoing series of virtual event “Pop-Ups” in collaboration with major fashion, entertainment, art and beauty brands to be announced in the weeks following launch, allowing players to interact with the current fashion universe through their own unique lens as they virtually style their models and set designs. Pop-Ups will feature dedicated challenges focused on participating brands’ campaign themes, garments from their latest collections, and special rewards for players who complete all of the branded challenges. Pop-Ups will also feature digital exclusives from celebrated artists and musicians, merging the worlds of fashion, music and popular culture in one game.
Tilting Point’s extensive portfolio has been bolstered by substantial IP integrations across multiple platforms including mobile, console, PC, subscription services and more. Tilting Point continues to expand to new ventures, bringing popular brands to fans in new and engaging ways, while growing each game’s global audience and financial success.
For more information on Tilting Point, visit https://tiltingpoint.com. Additional assets for FashionVerse can be found here.
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About Tilting Point
Tilting Point is a leading free-to-play game publisher, recognized at #10 in PocketGamer’s annual list of the World’s Top 50 Mobile Game Makers. Through strategic partnerships and multiple acquisitions, Tilting Point has amassed over 80 game titles under one roof. Its world-class portfolio features some of the most recognizable licensed IP titles, including SpongeBob: Krusty Cook-Off, Star Trek Timelines, Narcos: Cartel Wars and Barbie Dreamhouse Adventures. With the video game industry poised to resume its rapid growth, Tilting Point is currently executing on a robust content acquisition strategy, while simultaneously developing a powerful next-gen cross-promotion platform to drive user acquisition and create a direct relationship with the world’s gamers.
About Hilfiger Ventures
Hilfiger Ventures, LLC, a private investment vehicle founded by Mr. Tommy Hilfiger and Joe Lamastra, is focused on investing in a range of businesses and opportunities in or relating to entertainment, media, digital content and virtual experiences.
About Brandible
Brandible is a Miami-based developer that aims to revolutionize the way brands and consumers connect. Founded in 2021 by Alex Espinosa and backed by a group of veteran angel investors with combined decades of experience in the gaming and fashion industries, the company is being led by Chief Business Officer Caitlin Shell who comes from both the fashion and lifestyle gaming worlds where she has worked for global fashion brands and top lifestyle mobile games such as Covet Fashion, Design Home, and Drest. Brandible’s proprietary game engine is driving FashionVerse, an A.I.-powered, immersive fashion game with an unprecedented level of photorealistic graphics. FashionVerse brings together users with real fashion brands to play, create and socialize. Brandible’s development team were part of the central tech team at Gameloft for over 15 years and worked on the top game titles there.