NEW YORK, 2nd July 2026 – FIFA Heroes, the arcade football game officially licensed by FIFA™, has reached 1 million downloads and counting, cementing its status as the Game of the Summer after topping the UK, Italy, France and Australia sports charts and becoming the #1 app overall in Turkey.
Momentum has continued to build since launch, with an average of 150,000 new users joining FIFA Heroes each day, alongside 125,000 returning players daily. Players are now jumping into the game twice a day on average, playing almost 1 million matches daily and spending around 20 minutes in-game each day.
A viral launch trailer featuring Swedish Twitch phenomenon Marlon, Premier League stars João Pedro and Enzo Fernández, and creators Danny Aarons, GymSkin and Max Khadar drove major organic reach ahead of launch, alongside a separate viral campaign with iShowSpeed.
In-game, players have already made more than 15 million tackles, while Vini Jr is the most-used character beyond the starting lineup. Ronaldo, Messi and iShowSpeed are currently neck-and-neck among the game’s most popular characters.
KEY FACTS
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150,000 new users joining per day on average
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125,000 returning players daily
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Almost 1 million matches played daily
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Players open the game twice a day on average
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Players spend around 20 minutes in-game each day
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15 million tackles made since launch
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#1 Sports title in the UK at launch
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#1 game overall in Turkey at launch
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Viral launch trailer featuring Marlon, João Pedro, Enzo Fernández, Danny Aarons, GymSkin and Max Khadar
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Viral campaign with iShowSpeed
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New playable characters: Marlon and Luva
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Vini Jr is the most-used character beyond the starting lineup
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Ronaldo, Messi and iShowSpeed are neck-and-neck among the most popular characters
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Available now on iOS and Android; Nintendo Switch, PlayStation and Xbox versions to follow
FIFA Heroes is available to download now.