SEOUL, South Korea — As much of the blockchain gaming industry continues pursuing new token-native titles, Korean blockchain and AI company BPMG is taking a different approach by integrating Web3 systems into games that already have large, established player communities.
The company believes existing live-service ecosystems may offer a more sustainable path to blockchain gaming adoption than launching entirely new Web3-native games from scratch — a strategy that is drawing increasing attention as the industry continues to grapple with retention and user acquisition challenges.
BPMG’s gaming subsidiary Blomics currently operates a portfolio spanning multiple genres and player demographics, including Cooking Adventure (Chef Tycoon), a cooking simulation title that has surpassed 30 million cumulative global downloads; Tales Runner, a long-running online racing game with roughly 36 million global users; the Korean artillery shooter franchise Fortress 3 Blue; and MMORPG titles EOS RED and EOS BLACK.
Rather than redesigning gameplay around token economies, BPMG is integrating blockchain participation features into these existing IPs through its Web3 community platform POPLUS and ecosystem token GHUB.
The company describes POPLUS as a tokenized social and participation platform where users can earn rewards through gameplay activity, content creation, community interaction and peer engagement systems. GHUB serves as the platform’s core utility token.
From an infrastructure perspective, BPMG has adopted a multi-chain strategy that includes Base, Kaia, Soneium, Scroll and LayerZero interoperability support, aiming to reduce onboarding friction while improving accessibility across different blockchain ecosystems.
“The next phase of Web3 gaming will likely depend less on speculative ecosystems and more on whether blockchain features can enhance experiences within communities that already exist,” said a BPMG spokesperson. “Our focus is on integrating Web3 participation systems into games with established engagement and long-term live-service histories.”
The strategy reflects a broader shift emerging across the blockchain gaming sector. Earlier generations of Web3 games often struggled to maintain engagement after initial token-driven growth cycles faded. BPMG is instead attempting to leverage communities that already demonstrate long-term retention and established social interaction patterns.
By integrating blockchain systems into familiar gameplay environments, the company believes it can onboard traditional gamers into Web3 ecosystems more naturally than standalone blockchain-native projects.
BPMG recently secured approximately KRW 7 billion (USD 5.2 million) in Series A funding to accelerate its hybrid Web2-Web3 expansion strategy. The investment round included participation from Korean IT companies including ITCEN and Megazone.
Recent initiatives supporting the strategy include expanded IP rights tied to Cooking Adventure for Web3 business development, publishing expansion around EOS RED and EOS BLACK, and ecosystem partnerships connected to Base, Kaia, Scroll and Soneium-related initiatives.
Industry observers note that the approach may also reflect one of the Korean gaming industry’s longstanding strengths: operating live-service games with highly engaged online communities over extended periods.
The next phase for BPMG will likely depend on whether blockchain participation systems can improve long-term engagement metrics — including daily active users, retention and ecosystem participation — without disrupting the core gameplay experience that existing communities value.
If successful, BPMG’s model could offer a practical blueprint for publishers looking to extend the lifecycle of established Web2 game IP through Web3 infrastructure rather than replacing traditional gaming ecosystems entirely.
BPMG is a Korea-based blockchain and AI company focused on Web3 gaming infrastructure, community platforms and blockchain ecosystem development. Through its gaming subsidiary Blomics and Web3 platform POPLUS, the company is expanding blockchain participation systems across established gaming IP and live-service ecosystems.