[Alexandria, 10 March 2025] – Yarnhub Animation Studios Inc., the creative force behind the popular military history YouTube channels Yarnhub and Blue Paw Print, is launching a community-driven investment round to fuel its expansion into gaming. Founded by David Webb, Yarnhub has built a passionate audience, generating an impressive 35 million views per month on youtube alone, across key markets including the U.S., Japan, and major European countries.
Recognizing the demand from its loyal community, Yarnhub is embarking on an ambitious journey into gaming, where each new animated film on YouTube contributes directly to the game. The transition into gaming is being spearheaded with the expertise of Cyril Barrow, a seasoned gaming executive with leadership experience at Electronic Arts and Rovio.
“Our audience has grown around our love for storytelling, and from the very beginning, we envisioned creating games. Today, our audience is demanding a Yarnhub game, and we’re thrilled to take this next step with them,” said David Webb, Founder and CEO of Yarnhub.
To bring its gaming vision to life, Yarnhub will leverage Unreal Engine 5, the same technology it uses to produce its high-quality animated films. Unlike traditional game studios that allocate significant budgets to marketing, Yarnhub will dedicate the vast majority of the proceeds from the investment round to making the best game possible. With its massive built-in audience, the company can focus entirely on development, ensuring a game that meets the high expectations of its community.
“For traditional game studios, acquiring and retaining players is both expensive and inefficient,” said Cyril Barrow, Head of Games at Yarnhub. “Yarnhub is in a unique position to build a true cross-media experience, where our 35 million monthly views naturally fuel game discovery and retention.”
Yarnhub is disrupting the industry by flipping the traditional game development model. Instead of building a game and then searching for an audience, Yarnhub has built a passionate fanbase first and is now creating a game using the same cutting-edge technology behind its animated films. This innovative approach extends to its fundraising strategy: By raising directly from its community, Yarnhub is ensuring that the players themselves are part of the journey from day one.
The funding will be used to expand the team with key gaming talent and to develop the company’s first game, designed to seamlessly integrate with Yarnhub’s existing universe.
This strategic move positions Yarnhub as a pioneer in blending animation and interactive entertainment, offering its community an unprecedented opportunity to be part of its evolution.
For more information or to participate in the investment round, please visit https://www.picmiicrowdfunding.com/deal/yarnhub/