TORONTO, Canada – Feb. 2, 2026 – Award-winning indie studio Black Tabby Games today reveals that the fully-voiced surreal horror visual novel Slay the Princess has surpassed one million sales across all platforms.
As well, the gothic horror narrative Scarlet Hollow has also officially sold more than 100,000 copies ahead of the next episode launching Friday, Feb. 13 on PC via Steam as a free update to those already calling the Holler home.
Check out the first episode for free with the Scarlet Hollow demo on Steam today! Saves carry over, and every decision plants seeds that lead players to branching paths expanding over future updates in a macabre Early Access adventure.
Slay the Princess provides players an opportunity to examine themselves through the lens of a surreal self-contained story. Discover over 4,500 hand-drawn frames by Ignatz-winning graphic novelist Abby Howard (The Crossroads at Midnight, The Last Halloween) in a branching existential narrative written by Tony Howard-Arias.
For those looking forward to Black Tabby Games’ future creative endeavors, join the community growing around Scarlet Hollow and play through the first four episodes available today ahead of Episode 5’s February launch.
“We’re immeasurably grateful for the outstanding reception Slay the Princess has received, and for the opportunity to have made something that has connected to so many people. I hope its success serves as a reminder that visual novels are a serious medium that can hold their own among even the most well funded and resourced games being made today, and we hope that the remainder of Scarlet Hollow continues to send that message.” says Tony Howard-Arias, “Episode 5 isn’t just the culmination of an enormous amount of work, but of years of cultivation and growth as artists. We can’t wait to take all of you further along on our journey.”
Scarlet Hollow Episode 5 launches on Friday the 13th (of February) on PC via Steam. Slay the Princess is available today on PC via Steam, Switch, PlayStation, and Xbox platforms. For more information on Slay the Princess or Scarlet Hollow, check out developer Black Tabby Games’ official website, follow them on Twitter and Tumblr, hop into the official Discord, and join the Slay the Princess and Scarlet Hollow communities on Reddit.
Assets
Slay the Princess Launch Trailer
Slay the Princess Press Kit (Downloadable Trailer, Screenshots)
Scarlet Hollow Episode 5 Release Date Trailer
Scarlet Hollow Press Kit (Downloadable Trailer, Screenshots)
About Black Tabby Games
Black Tabby Games is an award-winning indie studio composed of Abby Howard (Ignatz-winning graphic novelist) and Tony Howard-Arias. Their combined penchant for powerfully interactive storytelling forms a consistently unforgettable duo of horror and humor as seen in 2021’s award-winning Scarlet Hollow and 2023’s acclaimed smash hit, Slay the Princess.
Media Contacts
Zachery Bennett / Carter Dotson / Noah Vaca
Stride PR for Black Tabby Games
zachery.bennett@stridepr.com / carter@stridepr.com / noah@stridepr.com