With over 600 Web Shops launched globally, Xsolla continues to lead the charge in helping developers shift revenue outside of app stores, increase margins, and deepen player relationships through personalized experiences and seamless global payments.
Web Shop: Smarter Monetization, Built for Scale
The latest Web Shop updates include:
- Catalog Sync & Dynamic Bundles: Reduce overhead with real-time API sync, JSON import, and crossplatform catalog mirroring.
- Advanced Offer Chains & Daily Rewards: Drive up to +15% ARPPU and retention with behavior-based incentives.
- Subscriptions & PWA Notifications: Boost LTV through VIP perks, browser alerts, and seamless re-engagement.
- Buy Button for iOS: Achieve +25% higher margin per U.S. transaction with direct browser checkout and Apple Pay support.
Xsolla also introduced Headless Storefront, an evolution of Site Builder that combines no-code simplicity for marketers with full-code flexibility for developers. Teams can now create custom features - like social quests, referral programs, and loyalty mechanics - using reusable React components and drag-and-drop modules.
“With the new updates to Web Shop, we're giving developers a powerful extension of their in-game monetization,” said Chris Hewish, President at Xsolla. “It’s designed to perform, built for LiveOps, and aligned with the latest market dynamics. It's not just about long-term revenue, it's about operating smarter and maximizing the player relationship.”
LiveOps Management Suite: Visual Campaigns, No Code Required
Launching in beta, the Xsolla LiveOps Management Suite is a visual tool that enables teams to build and operate D2C LiveOps without engineering involvement.
Key features include:
- Segmented Campaigns & Templates: Personalize offers using pre-built logic and dynamic triggers.
- Scheduled Launches & Automation: Coordinate and launch campaigns effortlessly via a calendar interface.
- Actionable Analytics: Optimize strategy in real time with detailed performance data.
“Game developers need to act fast, test ideas, and personalize at scale—but traditional tools are often too technical, rigid, or disconnected,” said Chris Hewish, President at Xsolla. “With Xsolla LiveOps Management Suite, we’re removing those barriers. It synchronizes LiveOps activities seamlessly across web and in-game platforms, directly translating player insights into actionable monetization strategies. This new platform gives studios the speed, flexibility, and insight they need to grow D2C revenue and deliver exceptional player experiences all without code.”
Publishing Suite: Take Control of Cross-Platform Distribution
Xsolla’s Publishing Suite is now enhanced with tools tailored for F2P and premium games, including:
- Instant F2P Store Templates: Launch monetized sites in days with no-code tools and LiveOps support.
- Cloud Gaming & Progressive Download: Enable “Play Before You Buy” experiences and boost conversion.
- Epic Games Integration: Streamlined keyless fulfillment and fraud protection.
“With the Xsolla Publishing Suite, we’re providing an answer to the build-vs-buy dilemma faced by publishers every day,” said Chris Hewish, President at Xsolla. “This is a true end-to-end solution that enables developers to take control of their distribution while creating modern, data-driven experiences for their players.”
Unified Offerwall & Incentive Program: Monetize Non-Paying Players
The Xsolla Offerwall, now fully integrated into the Web Shop, helps developers drive revenue from non-paying users through in-store quests, surveys, and app trials - with up to 90% revenue share. Developers see:
- 30-40% ad revenue uplift
- 7x higher Day 30 retention
- 10-14x higher conversion to payers
Through the Xsolla Incentive Program, developers can access free user acquisition credits, performance-based bonuses, and full onboarding support to scale Web Shop and Offerwall impact.
“The integration of Offerwall into Web Shop marks an important evolution in how we support developers,” said Chris Hewish, President at Xsolla. “It’s not just about unlocking new revenue, it’s about giving teams a toolkit to convert engagement into value, reach new audiences, and grow sustainably, all from one unified storefront.”
About Xsolla
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com
Media Contact
Derrick Stembridge
Vice President of Global Public Relations, Xsolla