SEATTLE – Aug. 12, 2026 – Co-show organizers ReedPop and Redmond-based Penny Arcade reveal the complete expo hall lineup for PAX West 2026. The West Coast’s most-attended gaming event returns to the Seattle Convention Center this Labor Day weekend from Friday, Sept. 4, through Monday, Sept. 7, 2026.
The full expo hall list spans more than 300 exhibitors across gaming, tabletop, and hardware. SEGA, Larian Studios, Double Fine Productions, Hooded Horse, Stern Pinball, and GIANTS Software join previously announced exhibitors Konami, Bandai Namco Entertainment America, Atari Interactive, JOYCITY, and NIS America. The biggest names in tech also enter the showfloor, including Sandisk, Razer, AMD, Corsair, and more.
Experience demos from local developers, including Innersloth, Batterystaple Games, and Snowfall Games. Go analog with tabletop and board gaming companies Dice Throne, Misty Mountain Gaming, and Riftbound: League of Legends Trading Card Game. Attendees can also grab gaming and pop culture apparel from Fangamer, Limited Run Games, and iam8bit.
Kick off Labor Day weekend with the storytime keynote from Riot Games Co-Founder Marc Merril on Friday, Sept. 4, in the Main Theater. The schedule also includes a live Daggerheart show from Acquisitions Incorporated, concerts featuring Magic Sword and Winds5, gaming tournaments, and community meetups.
“When I first typed in this quote, I had my Caps Lock on,” said Jerry Holkins, co-founder of PAX, Penny Arcade, and the Child’s Play Charity. “I had to delete the whole thing, and I forgot what I said exactly. But it was definitely about how you should come to the show because it’s gonna kick real ass.”
PAX West badges are currently available for $264.60 for a 4-day badge, $88.20 for a single-day Saturday badge, $81.90 for single-day badges for Friday or Sunday, $59.85 for a single-day Monday badge, and $53 for a Kids 4-day badge. BYOC (Bring Your Own Computer) badges are $56.70.
For more information, follow PAX on Instagram, Bluesky, YouTube, Facebook, Twitch, and Twitter.
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop's major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
Media Contacts
Veronica Stodolnik / Carter Dotson / Brigitte Gautreaux
Stride PR for ReedPop
veronica@stridepr.com / carter@stridepr.com / brigitte@stridepr.com
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