London, United Kingdom – 16th October 2026
Alibi Games is proud to be teaming up with Hitbox Entertainment on their debut release, Keep It Up!, a high-octane 4 player co-op title where players navigate increasingly challenging obstacle courses while trying to keep a balloon off the ground.
Keep It Up! is Hitbox Entertainment’s debut release and has already surpassed over 500,000 demo downloads. The game will feature in The Mix Fall Showcase today at 9 AM PT | 12 PM ET | 5 PM UK | 6 PM CET with a brand-new trailer to celebrate hitting such an exciting milestone.
Your favourite kids game, all grown up: It’s the game everyone remembers playing as a kid, but with higher stakes, quirky chaos and a lot more patience testing. Drop the balloon? It literally explodes. Run out of lives? The whole team is incinerated... Simple!
Slap-happy chaos: Work as a team to slap your balloon to the end zone as you dodge spikes, fans, lasers, and more insane balloon-threatening hazards. Or slap your teammates and knock them out of the way – whatever works for you!
Style it out: Unlock new cosmetics as you advance further through the game, and fine tune your look with over 25 unique character customisation sliders so you can truly slap in style.
Key Features
- High-octane balloon action that rewards clutch saves and breeds chaos equally.
- 4-player co-op mayhem so shared failure = shared blame (and hilarious finger-pointing).
- Physics playground lobby for goofing off with friends, cooling off after a rough run or customizing ridiculous characters.
- 15 escalating rooms from "this game is easy" to "why are there spikes, fans and lasers!?”.
- Designed for chaos and mastery from casual completionists to sweaty speed runners.
- Character customization so you can look as absurd as you are.
- In-game voice chat (so you can scream at your friends and celebrate last-second saves).
Steam Store Page
https://store.steampowered.com/app/4374530/Keep_It_Up/
Request Steam demo keys here.
About Keep It Up!
DON'T. LET. IT. DROP.
Use your hands, your head, or whatever appendages The Facility hasn't confiscated yet, just keep the balloon off the floor. Easy, right? Fail and you're literally incinerated. Run out of lives and the last balloon takes the whole team with it. That's not a research flaw, just the consequences of your inability to complete such a simple task.
DESIGNED TO FAIL
Every room's a test, and every test is harder than the last, because that's how testing works. This is science after all! Fans, spikes and hallways which legally shouldn't be that narrow all stand between you and the next room. Good luck, you're going to need it.
WORK TOGETHER...OR DON’T
Our hypothesis suggests that coordinating slaps with fellow test subjects will yield positive results for all participants. Slapping your teammates is also a highly recommended option, but success rates are... variable. NOTE: The Facility is not liable for any detriment to personal relationships during testing.
CUSTOMIZE YOUR DUMM-E
Of course, you'll be greatly rewarded for your participation in such revolutionary research! As you progress, you'll unlock cosmetics: hair styles, eyes, eyebrows, mouths, outfits, the works, all generously provided by the Facility. Test subjects are under constant observation, so whether you're the hero of the team, or the dummy who let the balloon hit the ground, you'll want to look your best.
About Hitbox Entertainment
Hitbox Entertainment is a team of four US-based indie developers (Andrew, Ben, Billy and Mitch) with over 13 years of experience in the gaming industry across art, audio, tech and design. After years as a touring band, they decided to make a game together and began working on Keep It Up! in February 2026.
Follow Keep It Up! on...
Discord: https://discord.gg/keepitup
Twitter: https://x.com/hitboxdev
Instagram: https://www.instagram.com/hitboxdev/
YouTube: https://www.youtube.com/@HitboxDevs
TikTok: https://www.tiktok.com/@hitboxdev
Media Contact
Anna Sayle
anna@alibi.games