MONTREAL, CANADA – Budge Studios, in partnership with BBC Studios and Ludo Studio, is thrilled to announce the upcoming launch of the "Biggest update ever" for the massively popular mobile game, Bluey: Let’s Play! Going live today, this update arrives as the title officially surpasses an incredible milestone of 75 million downloads worldwide, further solidifying its place as a flagship success within the Budge portfolio.
Since its launch, Bluey: Let’s Play! has captured the hearts of millions of families by bringing the world of the beloved TV series to life. These exciting new features offer kiddos and grownups fresh ways to play and tell stories together.
The highly anticipated Dress Up Mode is a brand-new feature that introduces a new element to the play and storytelling within the game.
● Your Style, Any Room: Players can now fully customize and decorate their favorite characters with hats, outfits, and accessories from the series using a simple swipe-to-style mechanic.
● Seamless Storytelling: Once a unique look is saved, characters can wear their custom outfits throughout the game.
In addition to Dress Up mode, two more interactive activities packed with the show’s signature humor will also be available:
● Play Hairdresser with Dad: Give dad a complete makeover! Players can shampoo, curl, braid, or blow-dry his hair, apply hair chalk, and use unique tools like eggbeaters and water balloons.
● Become the Grill Master at the BBQ: Fire up the backyard grill to chop, combine, and cook delicious skewers, burgers, and veggies. Mix ingredients to unlock secret recipes and feed the characters to see their hilarious reactions. But make sure you don’t burn the sausages!
"Hitting 75 million downloads is a spectacular milestone for us, and it wouldn't have been possible without the incredible collaboration of our partners at BBC Studios and Ludo Studio," said Michael Elman, Co-CEO of Budge Studios. "To thank our amazing community, we wanted to deliver our biggest update yet. The new Dress Up mode truly unlocks boundless imagination, allowing kids to bring their own personal touch to Bluey’s world and change the way they tell stories in the game."
The "biggest update ever" for Bluey: Let’s Play! will be available as a free download with in-app subscription options on the Apple App Store, Google Play, and Amazon Appstore.
Founded in 2010, Budge Studios has defined itself as a leading innovator in the children's digital entertainment space. The company focuses on creating high-quality, engaging, and educational apps that prioritize safety, creativity, and fun. Budge’s impressive portfolio features some of the world's most beloved global brands, ensuring millions of children worldwide enjoy interactive experiences that inspire imagination and learning through play.
About Bluey
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand, and China) across Disney Channel, Disney Jr., and Disney+ through a global broadcasting deal between BBC Studios and Disney Branded Television.
Bluey | Website | Facebook | Instagram | TikTok | YouTube
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
BBC Studios | Website | Press Office | X | LinkedIn | Instagram
Alex Beech: alex@biggamesmachine.com
Head of Consumer PR
Big Games Machine on behalf of Budge Studios
Media Assets: BLUEY: LET’S PLAY! - Media Kit