1. Pagina iniziale
  2. Comunicati stampa
  3. Gamers Spend 2.1x Longer Playing Sports Games Than the Average Genre, Finds New Report from Anzu

Comunicato stampa

Gamers Spend 2.1x Longer Playing Sports Games Than the Average Genre, Finds New Report from Anzu

Anzu’s first-ever in-game advertising trends report provides game developers with actionable strategies to boost in-game revenue by pinpointing exactly when players are most engaged and when advertisers’ spend peaks

April 30, 2025 – Sports gamers spend 2.1x longer per session (6.1 minutes compared to the 2.9-minute average across other genres). Racing, simulation, and action games also outperformed the average, but trailed behind sports titles. These findings come from Anzu, the world’s leading intrinsic in-game advertising platform, in its new report released today. Supported by data and insights from industry leaders including dentsu, IAB, IAS, Comscore, Lumen, Claritas, Gameloft, and Miniclip, the report provides actionable strategies for game developers aiming to maximize revenue across platforms, genres, and global markets.


The Intrinsic In-Game Advertising Key Trends Report is the industry’s first comprehensive analysis linking gaming behavior directly to measurable advertising outcomes. It highlights major monetization opportunities game developers can leverage like when during the year advertiser spend on gaming rises and falls.

 
Key insights include:
 

  • Optimizing Q4 Revenue: Q4 generates premium CPMs driven by advertiser spend spikes. Developers should plan in-game events around major holidays like Thanksgiving and Christmas to drive player engagement and ad revenue.
  • Maximizing US & European Audiences: US and European gamers command significantly higher CPMs. Growing player bases in these regions will directly increase revenue potential.
  • Leveraging Real-World Events: Sports and racing games connected to real-world events (e.g., championships, races) can drive heightened engagement and advertising revenue, particularly through sponsorship extensions.
 

“Game developers of all sizes need additional effective monetization solutions to manage increasing production costs and continue providing a premium experience to their players,” said Guy Ben-Dov, EVP Supply & Revenue Operations at Anzu. “This report equips developers with actionable, timely insights into player behavior and advertising trends, helping them maximize revenue more effectively.”


Discover how to turn player behavior into higher revenue — get the full report today.