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Formation Games Announces New Advisory Group of Video Game, Entertainment and Sports Veterans

Array of talent from the sporting and entertainment worlds unites to steer development of AAA football club ownership game CLUB

London, United Kingdom – 29 June 2023. Formation Games, developer of upcoming mobile football ownership game CLUB, today appointed its new senior Advisory Group. The group includes an array of senior talent from entertainment and sports including seasoned games industry veterans Nick Button-Brown, Nikki Lewis, and Sean Lee, as well as experienced executive leadership coach Linda Fane, and Sam Li an experienced investor and advisor in the sports tech industry.
 

Formation Games is led by CEO Jonty Barnes, a games industry veteran of 33 years and former General Manager of Bungie’s Destiny franchise. Formation’s Chair, Alex Horne, is an experienced business leader who was CEO of The English FA for five years.
 

  • Nick Button-Brown is currently Chair at Outright Games and Coherence, and a board member at Tiny Rebel and Adinmo. Nick previously served as GM for Games at Crytek, Head of Games at Improbable, and Chair of the Games Committee at BAFTA.
  • Nikki Lewis is a seasoned marketeer who has held leadership positions at Riot Games, Rockstar Games, Epic Games, and Harmonix Music Systems; as well as advising an eclectic mix of startups in the tech, music, arts, and culture spaces.
  • Sean Lee is Chief Corporate Development Officer at Wargaming. Sean was also the Director of Business Development at Tencent’s headquarters in Shenzhen, China, and helped cover global business and investment opportunities across broader technology, with a focus on Internet and gaming.
  • Linda Fane is a highly respected executive leadership and team coach who has worked with some of the game industry’s premier studios, including for many years at Bungie as part of the Destiny 2 leadership team.
  • Sam Li was formerly Vice President at the NBA and Head of International for Sina Sports and Weibo Sports, one of the largest sports digital media and social media platforms in China, and now a full-time investor and advisor to early-stage sports tech and crypto startups.
 

They are joined by industry trailblazers with decades of experience in leadership roles in the games, sports and entertainment industries. They will advise Formation Games across all areas of the business including company strategy, creative direction, technology, marketing, events, M&A, diversity and inclusion, content creation, monetisation, retention, and other decisive sectors.
 

“I’m delighted to have such a hugely experienced and talented group of advisors guiding myself and the team through development of CLUB”, said CEO Jonty Barnes. “The studio has attracted a super-star advisory group with some of the best thought leaders in the games industry. While we have a proven and talented studio, taking advice from some of the industry's biggest innovators is a privilege. It's accelerating our development as well as levelling up our team. The group altogether has invested over $2m dollars, so they have a personal stake in our success, which is a testament to their confidence in what we are building here at Formation Games.”
 

Currently in closed testing, CLUB is the football ownership entertainment experience where Club Owners (COs) build their dream club from the ground up. More than management, COs make crucial decisions on every aspect of their club from their kit, stadium and sponsor, to signing real players based on real-world data and climbing the leagues to continental glory. With a narrative authentic to football culture and strategy gameplay from some of gaming’s brightest development talents and football’s most authoritative leaders, CLUB is a genre-shattering social experience coming to mobile devices in 2024.
 

Investments from the Advisory Group adds to the existing investment in Formation Games, which came from a formidable array of more than 20 backers and angel investors, specialising in GameFi, football and media.
 

CLUB will launch on Google Play and Apple stores in 2024. For more information visit ClubGame.app. Follow Club on Twitter @clubgame_app.
 

Media Contact 
Gianfranco Lagoia @ Honest PR  
formation@honest-pr.com

 

About Formation Games
Formation Games was founded in 2021. CLUB is its first title and the first free-to-play football ownership game that allows you to build, own and trade your own football club. The studio believes in bringing players an authentic feeling of club ownership through features based on real-world athlete performances.