Comunicato stampa CW 2026

Choose Wisely Festival and Showcase Returns With 150+ Curated Choice-Driven Games on Dec 7, 2026

Presented by Studio Ephua, featuring 50+ exclusive trailers and spotlights, alongside a weeklong event of discounts and demos on Steam.

London, UK - November 13, 2026 - Studio Ephua is thrilled to announce the return of their Choose Wisely Festival and Showcase. The digital event places heavy focus on branching narrative games with consequential narrative choices. Studio Ephua defines this as games where your choices have lasting impact, typically represented through multiple endings. 

 

The inaugural event in 2025 was the first Steam event to celebrate titles with branching narrative and a choices matter focus. The 2nd edition is considerably more curated, reducing last year’s nearly 400 participating titles down to under 200, and is curated even further for its showcase to focus on new reveals, exclusive trailers, developer spotlights, and announcements.

The final selection comes from over 1,000 game submissions.

 

Presented by Studio Ephua, the Choose Wisely Showcase will include a world premiere, alongside release date reveals, game launches, demo drops, and behind-the-scene segments from studios and publishers such as Fellow Traveller, Kwalee, Kitfox Games, Weather Factory, Anshar Publishing, Gentle Troll Entertainment, Two and Half Studios, PikPok and more! 

 

Anita Mensah, Director of Studio Ephua says, “The shift to focus on exclusives and announcements has proven to result in an incredibly exciting lineup. I think viewers will be pleasantly surprised by this year's guest appearances and reveals, and they won't find them anywhere else.”

 

Players will also be able to enjoy even more announcements and discounted titles from returning customer favourites in the wider Steam Event from December 7 to 17. The event is focused solely on narrative games where choices have consequences and includes familiar faces such as: 11 Bit Studios, Iron Tower Studio, Curve Games, The Game Bakers, Studio Elan, and Black Tabby Games.

 

Content Creators and press who are interested in having early access to materials and access to a free to keep Creator Asset Pack should sign up via this link: https://cutt.ly/CWF26_CreatorPressForm

 

This year, Choose Wisely is supported by its partners: Partnier, the Official Media Partner, and articy:draft X, the Official Software Partner.

 

More details on Choose Wisely 2026 will be released in the upcoming weeks, so be sure to keep an eye out on the Studio Ephua social media channels. 

 

Mark your calendars for: 

When: December 7th - 17th. 

Watch the Showcase Premiere: On Steam, YouTube, and Twitch, on December 7th at 6PM GMT, 10AM PST, 1PM EST, 7PM CET (Paris), 3AM JST.

Online Festival for discounts, demos, and announcements will occur on Steam.
Add the event via AddCal: https://addcal.io/e/uyc867t4b9dv 

 

Missed the Choose Wisely 2025 Showcase? Catch the full premiere on YouTube here: https://www.youtube.com/watch?v=cL3ZKLS4s4I 

 

About Choose Wisely 

The Choose Wisely Festival is a global online festival celebrating classic, upcoming, and recently released choice-based narrative games and developers. The Choose Wisely Showcase curates worthwhile indie narrative game announcements, exclusive reveals, and developer spotlights. The entire event is arranged and presented by independent narrative game developer, Studio Ephua.

 

About Studio Ephua 

Founded in 2023, Studio Ephua is an independent game developer, based in London, focused on creating immersive interactive narrative games and visual novels. 

 

About Partnier
Partnier is a unified, all-in-one video game marketing ecosystem and agency platform. Operated by the creators of Keymailer, it connects game developers and publishers with influencers, gaming press, creators, and playtesters in a single dashboard.
 

About articy:draft X

Great stories need great systems behind them. articy:draft X is a narrative design tool that brings dialogue, characters, quests, and branching storylines together in one shared space, so game teams can collaborate easily and keep even the most complex stories under control.

 

Media Contact 

For questions or press enquiries, contact anita@ephua.uk. 

Press Kit: [Link]

 

For more information, follow our socials: 

X: https://x.com/EphuaHQ 

Bluesky: https://bsky.app/profile/studioephua.bsky.social 

LinkedIn: https://www.linkedin.com/company/ephua 

YouTube: https://www.youtube.com/@studioephua 

TikTok: https://www.tiktok.com/@studioephua 

Instagram: https://www.instagram.com/studioephua  

Facebook: https://www.facebook.com/StudioEphua/