Warsaw, Poland - March 24th, 2026
Novara Games and PlayWay SA are pleased to announce that the full version of Beauty Store Simulator will launch on Steam on April 10.
Beauty Store Simulator is a vibrant first-person simulation game where you step into the role of a beauty mogul, building and managing your own retail empire. Design your store, attract customers, and become the go-to beauty destination in NY City.
Key Features💡 Collaborate with Influencers: Boost visibility through partnerships with beauty influencers and live streaming events
🧼 Manage Your Team & Store: Hire staff to handle cleaning, security, restocking, and efficient checkout operations
💇♀️ Offer Beauty Services: Expand your offer with haircuts, coloring, styling, and more
📣 Promote & Grow Your Brand: Advertise with citywide campaigns, including video ads and flying billboards
📈 Expand Your Empire: Scale your business with new services like salons, spa treatments, and beyond
🔑 Early Steam keys available
Want to start your beauty biz early? Request your Steam key using the button below* and start building your empire!
*Alternatively, contact Tom from PlayWay at tstachurski@playway.com
Steam PageRequest
Steam key
There are no embargo restrictions on this game. You are free to share, stream, and create content without any limitations. Feel free to showcase the game however you like!
Useful links:
🎮 Steam page - https://store.steampowered.com/app/3969150/
📜 Presskit - Click to download your assets
🎥 Watch the Trailer - https://www.youtube.com/watch?v=1bwJPVKvkbU
🏢 PlayWay Steam profile - https://store.steampowered.com/publisher/playway
About PlayWay S.A.
PlayWay S.A. is a leading Polish game publisher and distributor, recognized for its strong focus on innovative and immersive simulation games. With a diverse portfolio enjoyed by players worldwide, PlayWay partners with talented development teams to create unique and engaging gaming experiences. Dedicated to creativity and quality, the company continues to shape the simulation genre, bringing captivating and trend-setting games to a global audience.