Communiqué de presse

"Touch the right color, or die"

Unique Survival Horror "IROONI - Color Tag -" Launches Today on Steam with a 20% Launch Discount!

April 3, 2026 (JST)

EMBARGOED UNTIL: April 3, 2026, 9:00 AM (JST)

Indie game development team North Fox Games is thrilled to announce that their new survival horror game, IROONI - Color Tag -, is available, April 3, 2026(JST), on PC via Steam.

To celebrate the launch, the game is available at a 20% discount off its standard price of 3.99 USD (regional equivalents apply) for a limited time for the first 14 days.

■ "IROONI - Color Tag -" Steam Store Page
https://store.steampowered.com/app/4391360/__IROONI/

■ About the Game

IROONI - Color Tag -  is a unique survival horror game built on the concept of "touch the 'correct color' and survive". Players find themselves trapped in an eerily silent abandoned school and must explore the grounds to find an escape route while evading the terrifying "Color Demon".

The game's defining feature is its fresh approach to survival: instead of merely running or hiding, players must find specific colors and touch them to change the color of their flashlight. This rule creates intense, split-second thrills where finding the right color at the last moment is the key to avoiding a game over.Players must utilize various mechanics to escape the abandoned school, such as stunning the Iro-oni by touching a color at the last possible moment (Color Parry), or using the paint left behind where they were previously caught as a new color source.

■ Key Features

  • A Unique "Color-Based" Survival System: The Color Demon will randomly call out one of four colors: Red, Blue, Yellow, or Green. Players can change the color of their flashlight by touching correspondingly colored objects scattered throughout the school, such as a red backpack or a blue bucket. If your flashlight matches the demon's specified color, you are safe from its attacks—creating a tense, pulse-pounding experience where a random blue bucket in the hallway might just save your life.
 
  • Tense Exploration and Escape: Navigate the dark halls of the abandoned school to find essential items needed to progress. Players must thoroughly search the premises while evading not only the Color Demon but also other enemy characters that assist it.
 
  • Accessible Horror for All Players: This game focuses on the psychological thrill of "being found" rather than relying on excessive jump scares or gore. To ensure that even players who aren't typically fans of horror can enjoy the game, it features three selectable difficulty levels.

 
■ Game Specifications

・Title: IROONI - Color Tag -
・Genre: Horror, Survival Horror, Walking Simulator
・Players: 1
・Developer / Publisher: North Fox Games
・Platform: PC (Steam)
・Release Date: April 3, 2026 (JST)
・Price: 3.99 USD (Tax Included)
・Supported Languages: English, Japanese, Korean, Simplified Chinese, Traditional Chinese, French, German, Italian, Portuguese - Portugal, Portuguese - Brazil, Spanish - Spain, Russian
 
Important Links:
・Steam Store Page: https://store.steampowered.com/app/4391360/__IROONI/
・Latest Trailer:https://youtu.be/78tta5gairE
This Trailer is scheduled to go public on April 3, 2026, at 9:00 AM (JST).
The content can be viewed here: https://drive.google.com/file/d/1mkISGc9VUZHfqOnBa0J2CgqVlxBemG_x/view?usp=drive_link
・Press Kit: https://drive.google.com/drive/folders/1R0eJ0kEioaZhtXGOdyqKMWFO8CV9O6oG?usp=drive_link

Streaming Guidelines:
    North Fox Games actively encourages players and creators to stream and create let's play videos of IROONI. Monetization through standard streaming service features is fully permitted. For full details, please check the guidelines:https://www.northfoxgames.com/guideline/
 
About North Fox Games:
    North Fox Games is a two-person indie game development team based in Hokkaido, Japan. The team develops titles using Unreal Engine 5.
・Official Website:https://www.northfoxgames.com/
・Official X (Twitter): https://x.com/NorthFox_Games
・Official YouTube: https://www.youtube.com/@NorthFoxGames

Media Contact:
    For questions regarding this press release, the game, or to request a review code, please contact Akiyama at: akiyama@northfoxgames.com.
 
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