LONDON, UK, 29th JULY, 2025 - Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented:
“Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added:
“When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
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About Raptor PR
Raptor PR is a specialist B2B communications agency for games industry, media, and tech brands. We create strategic campaigns that build credibility, trust, and pipelines for the pioneers, platforms, and service providers shaping the future of gaming, across development, publishing, AdTech, FinTech, AI, Web3, and Film/TV tech. With decades of deep industry experience and a data-led approach, we deliver integrated, high-impact communications that drive measurable brand and business outcomes. Our work reaches decision-makers across the US, Europe, and MENA, supported by trusted media relationships with Steel Media, GamesIndustry.biz, VentureBeat, Mobidictum, and MCV/Develop. Raptor PR is a proud member of UKIE. Learn more at raptorpr.com or follow us on LinkedIn.
About Make-A-Wish
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in 1980, Make-A-Wish is the world’s leading children’s wish-granting organization, having granted more than 615,000 wishes in nearly 50 countries and territories worldwide. Every 25 seconds, a child is diagnosed with a critical illness and becomes eligible for a wish. Wish experiences can restore the childhood stolen by a critical illness diagnosis and improve physical, psychological, and emotional well-being. Together with generous donors, supporters, staff, and more than 27,000 volunteers around the globe, Make-A-Wish brings the power of a wish-come-true to children and their families when they need it most. For more information about Make-A-Wish International, visit worldwish.org.