EL SEGUNDO, Calif., June 30, 2025 — Mattel163, a world-class publishing and development studio through a joint venture with Mattel, Inc. (NASDAQ: MAT) and NetEase, today launched a new update to bring Peanuts™ to UNO!™ Mobile. Featuring Charlie Brown, Snoopy, and the Peanuts gang, the update includes an in-app refresh, two exclusive new themed decks, Snoopy’s World and Peanuts Summer, along with collectible cards, avatar frames, emojis, in-game rewards, and more. The Peanuts Collaboration is now available for players and fans to enjoy in UNO! Mobile, Mattel’s classic card game in an on-the-go experience.
Highlights include:
- New Exclusive UNO Decks, Snoopy’s World and Peanuts Summer: Each deck features a variety of charming Peanuts designs and fun facts to discover on every card.
- Themed Cards: Players can earn card packs to unlock themed cards from these specially crafted collections through Sunday, August 17. Complete the first deck to unlock the second. These exclusive decks are grand rewards available only during the event.
- Rewards: Collect Peanuts avatar frames, Snoopy emojis, and in-game coins.
Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, said: “Bringing the signature characters of Peanuts into UNO! Mobile offers fans a fresh, interactive way to experience the beloved card game. We look forward to players diving in and enjoying a collaboration that we hope brings joy to fans of both Peanuts and UNO!”
Scott Shillet, VP of Global Licensing at Peanuts Worldwide, adds: “At Peanuts, we cherish creating joyful moments that bring friends and families together across generations. Partnering with Mattel163 to bring Snoopy and the Peanuts gang to UNO! Mobile is a wonderful way to share more happiness—combining fun, friendship, and nostalgia in the beloved UNO matches enjoyed worldwide, anytime, anywhere!”
Amy Huang, CEO of Mattel163, said: “We’re thrilled to bring the timeless charm of Snoopy, Charlie Brown, and the entire gang to Peanuts fans and over 400 million UNO! Mobile players around the world! Working closely with Peanuts Worldwide, we’ve created two vibrant, special UNO card decks and tons of themed content packed with fun, nostalgia, and personality. We can’t wait for players and fans to dive in and enjoy the combined excitement of UNO and Peanuts, all right at their fingertips!”
Mattel163’s Phase 10™ Mobile has also launched a Peanuts collaboration. Players can cook up delicious treats for Snoopy and the Peanuts gang through merge gameplay, available now until Thursday, July 10.
The Peanuts collaboration is now available on the following apps:
- UNO! Mobile - Free to download from the App Store and Google Play. Stay up to date on the latest UNO! Mobile content, check out official Facebook, Twitter and Instagram.
- Phase 10 Mobile - Free to download from the App Store and Google Play.
UNO™, and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2025 Mattel.
PEANUTS, SNOOPY, and all related titles, logos and characters are trademarks of Peanuts Worldwide LLC. © 2025 Peanuts Worldwide LLC.
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About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox ®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, and digital and live experiences. Our products are sold in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Mattel163
Mattel163 is a leading game studio creating highly engaging mobile games for a global audience. Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs over 200 talented people in offices across Los Angeles and Hangzhou. With more than 450 million players to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. Our current game portfolio includes UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, UNO: Arcade Edition™, and more to come very soon.
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
Press Contacts:
Mattel163
Roxy Xuan
Mattel
Kristina Quintos