SAN FRANCISCO (Mar. 27, 2025) – Starting today, CleanPlay is helping put the energy transition directly into the hands of players with the launch of its new app on PlayStation 5, connecting gamers with ongoing investments in renewable energy. Founded by games industry pioneers David Helgason and Richard Hilleman, CleanPlay is a new subscription platform that matches the average electricity used by gaming consoles with verified clean energy solutions. In an initial partnership with leading game publisher 2K, CleanPlay subscribers will earn exclusive in-game rewards, including XP boosts, virtual currency and special content in PGA TOUR 2K and TopSpin 2K25.
Players in the U.S. can now download CleanPlay on PlayStation 5 and seamlessly select which U.S.-based clean energy projects they want to support, helping drive investment in wind, solar, geothermal and other emerging energy technologies. Through Renewable Energy Certificates (RECs)—a widely recognized tool that supports more clean power production—CleanPlay is helping to make gaming a force for energy investment and grid modernization.
"Energy is the backbone of gaming and technology," says David Helgason, chairman of CleanPlay and founder of Unity Technologies. "With CleanPlay, we’re making it easier than ever for players to support clean energy projects while doing what they love. Every CleanPlay subscription helps signal demand for energy solutions that strengthen the grid. We’re making this process simple and engaging, so players everywhere can be part of the solution."
Some measures show that player energy consumption accounts for approximately 80% of console emissions, making it the most significant contributor to the games industry’s carbon footprint. While CleanPlay cannot erase emissions resulting from each player’s personal energy use, the impact is real—each subscription drives up demand for clean energy, building toward a future where clean power is the standard.
"We believe gaming is one of the most powerful platforms to drive real-world change,” says Richard Hilleman, co-founder of CleanPlay and former CCO at Electronic Arts. “Partnering with 2K, a leader in the industry, allows us to support clean energy with gaming in a way that’s fun, accessible and rewarding for players."
"At 2K, we're always striving to innovate and create deeper, more engaging experiences for our players," says 2K senior director of product Abhi Shah. "With CleanPlay, we can offer them a choice to make a real-world impact and blend new opportunities for energy innovation with the immersive worlds they love."
Today’s launch is just the beginning of an ongoing collaboration. As CleanPlay continues to grow, players can expect more exclusive in-game content, expanded partnerships, and new ways to engage with clean energy solutions. CleanPlay is exploring ways to scale its clean energy initiatives, including supporting new projects through Virtual Power Purchase Agreements (VPPAs)—a mechanism for directly financing renewable energy development. Looking ahead, CleanPlay envisions a future where a Virtual Power Plant (VPP) enables the gaming community to help accelerate clean energy adoption at scale.
Players can get their first two months of CleanPlay free with an annual subscription for just $19.99 or opt for a monthly plan starting at just $1.99. Each subscription provides players with in-game rewards and community membership.
Ready to power up your play and support clean energy? Download CleanPlay on PlayStation 5 and be part of gaming’s clean energy movement. For more information, visit www.cleanplay.com.
About CleanPlay
Founded by gaming industry pioneers David Helgason (Unity) and Richard Hilleman (Electronic Arts), CleanPlay is transforming gaming into a platform for energy investment and innovation. By matching the average energy impact of gaming devices with clean energy solutions, CleanPlay gamifies investment in clean energy projects by rewarding players for participating. Learn more at www.cleanplay.com.
About 2K Games
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios, and Visual Concepts. 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin® as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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Skyler Matthews | Zebra Partners for CleanPlay
CleanPlay_Team@zebrapartners.net