São Paulo, August 4th, 2025 -Brasil Game Show opens today (08/04) the registration period for journalists and content creators interested in covering this year's edition of the event. In 2025, the convention will be held in a new location, Distrito Anhembi, in São Paulo, between October 9th and 12th.
Over the past 15 editions, the largest gaming convention in the Americas — and the second largest in the world in terms of visitor numbers — has enjoyed extensive press coverage and a strong presence on social media, thanks to the thousands of journalists and content creators who participate in the event. And 2025 will be no different!
Until September 19, press professionals and influencers can request their credentials exclusively through the BGS website. If the request is approved, the registered person will have access to the event to produce content and share their experience with the public.
To be accepted, applications must meet a series of prerequisites, listed below and also available on the official BGS website. Requests must be completed correctly, from choosing the most appropriate category to providing the data, without errors.
Accreditation is exclusive to people aged 16 or over.
PRESS REGISTRATION
TYPES OF PRESS REGISTRATION
- Television – Intended for TV crews (air or cable channels) who will provide news coverage of the event. Approved credentials will be handed out at the entrance to BGS on the days of the event, upon identification of the professionals and presentation of the filming equipment. This category does not include channels and programs on exclusively online platforms, nor professionals from other areas of the broadcasters who are not part of the reporting team. The program must be on the broadcaster's schedule and have content relevant to the BGS theme.
- Press – Intended for professionals who work in newspapers, magazines, radio stations, portals, websites, and blogs with journalistic coverage. Only vehicles with updated content relevant to the BGS theme will be accepted. It is essential to prove the relation with the vehicle provided. Outdated sites, sites without recent publications, or sites with content simply replicated from channels like YouTube and Twitch will have their requests denied. Each vehicle may register a maximum of four professionals, all with proven roles in the coverage.
- Press office – Registration valid exclusively for press officers of the Brasil Game Show sponsoring brands.
- All requests will be subject to individual analysis by the Brasil Game Show press office, which may request proof of the applicant's connection with the vehicle or company mentioned in the registration.
PRINTING AND PRESENTATION OF CREDENTIALS
The press credential is valid for all days of the event (October 9th, 10th, 11th, and 12th).
All applicants for Press or Press Office credentials will receive responses to their requests by email, at the address provided at the time of registration.
If the request is approved, the credential will be sent to the same email and must be printed and presented at the event entrance every time the professional accesses BGS. On the first day of participation, the professional must go to the press desk to collect the badge lanyard.
Those registered in the TV category must collect their credentials exclusively at the press counter, at the entrance to the event, on the day they will be covering the event, starting from the first day of the fair (10/9).
All registered attendees must carry, during the event, the same document used for registration, for possible checks at the entrance to the convention.
GENERAL OBSERVATIONS
- The registration is personal and non-transferable. Anyone interested in covering BGS as part of the press must fill out the form individually. The response to that request will be sent to the email address indicated in the registration;
- Interested people who are part of more than one media outlet must choose only one of them to request accreditation, filling out the form only once;
- Approved credentials will be sent via email and must be printed by the user themselves – except for TV credentials, which will be collected at the event entrance. Press will not be allowed to enter the fair without presenting credentials;
- Anyone unable to print their credentials can collect them at the press counter at the event entrance, starting on 10/9. However, there may be queues for printing this way;
- Parents, guardians, friends, or people who have exclusively personal ties with the person requesting registration will not be registered;
- Only those over 16 years of age can be registered as press members or content creators, with no exceptions;
- All registration requests must be submitted by September 19th. The requests will be analyzed by the event organizers, who may contact each applicant to request additional information or proof of their connection with the media outlets. The response will be sent via email by October 1st;
- Requests made after the deadline for requesting credentials (September 19th) will not be accepted;
- Incorrect data entry may result in your request being rejected;
- The photo provided must allow for clear identification of the applicant. The image must show the professional's face from the front with a clean background. Requests with photos that are of very poor quality and/or do not allow the person to be identified will not be accepted. Furthermore, the applicant must not use photos wearing sunglasses, masks, or any object that in any way prevents their identification at the entrance to the event.
All requests can be made using the requester's social name. Verification at the event entrance will be carried out using the document number provided during registration or the full name provided by the applicant, in addition to the photo of the credential. Meeting the above requirements does not guarantee approval of press registration.
INFLUENCERS REGISTRATION
PREMIUM TICKET (COMPLIMENTARY FOR 10/9)
Influencers who have between 20,000 (twenty thousand) and 99,999 (ninety-nine thousand nine hundred and ninety-nine) subscribers/followers on the same platform (that is, without considering the sum of different social networks) can receive a complimentary ticket valid exclusively for 10/9 if their request is approved by the event.
To do this, you must correctly fill out the credential request data, have your content updated on the platform of choice (the same one indicated on the form), produce content relevant to the BGS theme, and be over 16 years old. At the time of registration, each applicant in the influencer category may include one companion, who cannot be changed. If approved by the Brasil Game Show organization, the applicant and companion will receive a premium ticket to be used only on 10/9 (Thursday).
The codes to redeem the ticket will be sent to the registered email addresses, and the applicant must follow the step-by-step instructions provided in the approval message to confirm the beneficiary's details.
The date of the complimentary ticket cannot be changed.
One of the accredited individuals for each content creator request must be responsible for the channel/profile. The name of the companion must be indicated at the time of the request. It will not be possible to include the companion at another time, nor change that person's name.
INFLUENCER VIP CREDENTIAL
Influencers with a number of subscribers/followers equal to or greater than 100,000 (one hundred thousand) on the same platform (i.e., without considering the sum of different social networks) are eligible to request an influencer VIP Credential.
To do this, you must correctly fill out the credential request data, have your content updated on the platform of choice (the same one indicated on the form), produce content relevant to the BGS theme, and be over 16 years old. At the time of registration, each applicant in the influencer category may include one companion, who cannot be changed later.
The person responsible for the channel/profile must be one of the applicants and include their companion at the time of the request.
If approved by the BGS organization, the influencer and companion will be entitled to a VIP Credential (personal and non-transferable). The companion must indicate, in the field designated for the link, the channel, the same link as that provided by the main applicant, and it will not be allowed to change the companion after this first registration. The VIP Credential provides access to every day of the event, including 10/9, exclusive for the press, guests, and businesses. The VIP Credential does not give access to the press room.
All requests must be made by September 19th and will be reviewed by the organization. The responses will be sent via email by October 1st;
- Requests made after the deadline for requesting credentials (September 19th) will not be accepted
- Only those over 16 years of age can be registered as press members and content creators, with no exceptions;
- Incorrect data entry may result in your request being rejected;
- The photo provided must allow clear identification of the applicant, without companions. The image must show the professional's face from the front with a clean background. Requests with photos that are of very poor quality and/or do not allow the person to be identified will not be accepted. Furthermore, the applicant must not use photos wearing sunglasses, masks, or any object that in any way prevents their identification at the entrance to the event;
- The applicant who owns the channel/profile must provide registration information that allows them to prove their connection to the mentioned channel/profile. For this purpose, the registration email, URL, and photo will be considered. The companion must be included at the time of the main request, made by the channel/profile owner;
- All requests can be made using the requester's social name. Verification at the event entrance will be carried out using the document number provided during registration or the full name provided by the applicant, in addition to the photo of the credential;
- Meeting the above requirements does not guarantee approval of press registration.
PUBLICITY
Influencers whose accreditation requests are approved authorize their presence to be publicized on the influencers page on the official BGS website and the event's social media profiles.
Complimentary tickets and credentials for influencers do not provide access to the press room and are subject to availability.
Information for the Press – BGS
