Paris, 12/07/27 - Leading mobile gaming company TapNation is delighted to announce its participation in ChinaJoy — a premier networking event for the digital entertainment industry in China.
TapNation looks forward to leveraging this opportunity to connect with current and potential new partners, identify collaboration prospects with game studios, and showcase its latest innovations in publishing strategies.
ChinaJoy — recognized for being the largest gaming and digital entertainment exhibition held in China and Asia — serves as a prominent platform for industry professionals, game developers, publishers, and enthusiasts to converge and explore the latest trends and advancements in the gaming world.
Taking place at the renowned Shanghai New International Expo Center from July 28 to 31, the event is set to attract a diverse range of attendees from both domestic and international markets.
TapNation's participation at ChinaJoy signifies its commitment to strengthening industry connections and fostering innovation within the mobile gaming sector. The company will utilize this event to engage in meaningful discussions, forge partnerships, and explore new business opportunities in the ever-evolving gaming landscape.
During the event, TapNation will also give a presentation introducing alternative advertising monetization strategies, which will feature TapNation User Acquisition Manager Meng Xiao. The talk will provide valuable insights into innovative strategies that strike a balance between user experience and revenue generation through advert placements.
Meng Xiao's expertise and experience in the field of user acquisition and monetization will offer attendees practical knowledge and actionable tips for optimizing their advertising strategies in mobile gaming.
"While we are excited to deliver a solo talk on alternative ad monetization, our primary objective at ChinaJoy is to connect with industry partners and engage in productive discussions," says Philippe Grazina, Head of Marketing at TapNation. "We believe that networking and collaboration are vital for the growth of the gaming industry, and we are thrilled to be a part of this prestigious event."
TapNation invites all attendees, partners, and industry professionals to visit their booth at ChinaJoy, where they will showcase their portfolio of captivating mobile games and innovative publishing solutions.
The team looks forward to exchanging ideas, sharing industry insights, and exploring potential collaborations with developers, publishers, and studios.
About TapNation:
TapNation is a mobile gaming publisher that helps game makers take their games to the next level. Our international and creative team harness the power of new technologies to deliver successful and entertaining gaming experiences to players worldwide. TapNation has released 100+ games which have generated 950M+ downloads! Our ambition is to lead the way in a high-growth market.
Press Contact: contact@tap-nation.io