MINNEAPOLIS – June 23, 2026 – TRAILMARK Games, a new IP-driven video game publisher helmed by a leadership team with decades of experience, is proud to officially debut today! TRAILMARK Games was founded to deliver a new path forward for outstanding licensed PC and console titles made by talented developers all over the world, providing fans with engaging experiences from franchises they love. TRAILMARK Games has four titles already set to launch in 2026 and 2027, including a new arcade beat 'em up set in the blockbuster world of AMC's The Walking Dead – The Walking Dead: Streets of Survival.
“We are incredibly proud to launch TRAILMARK Games alongside a veteran team that shares a passion for great franchises and unforgettable gaming experiences. This launch represents years of relationships, experience and belief in what licensed gaming can become when talented teams and trusted partners collaborate behind a shared vision," said Andy Koehler, Principal & Head of Partnerships, TRAILMARK Games. "We’ve always believed licensed games deserve the same creativity, care, and ambition as any major or indie release, and TRAILMARK Games was built with exactly that philosophy.”
TRAILMARK Games is led by key former executives from GameMill Entertainment, the team that published multimillion-unit franchise best-sellers like Nickelodeon Kart Racers, Nickelodeon All-Star Brawl, Cobra Kai, and more. Together they bring extensive experience in licensed gaming partnerships with the likes of Disney, Universal Studios, Mattel, Paramount, Hasbro and more.
The TRAILMARK Games leadership team includes Head of Partnerships Andy Koehler, Head of Studios Paul Campagna, Head of Finance Blake Langerud, and Head of Legal Joe Hedges.
TRAILMARK Games' mission is to serve the broader market for PC and console gaming, with a proven publishing model and team focused on delivering games that bring fan-favorite IP to life for players of all ages, from families to mature audiences.
In addition, TRAILMARK Games launches with a portfolio of established titles and distribution rights, with additional announcements regarding its expanding catalog and future releases to be shared at a later date.
Developers, licensors and other partners interested in learning more about collaborating with TRAILMARK Games can reach out to andy.koehler@trailmarkgames.com.
To stay up to date on all things TRAILMARK, please visit trailmarkgames.com, X and Instagram.
Media Assets: Download
-----
About TRAILMARK Games
TRAILMARK Games is a small, focused team of industry veterans concentrated on building premium titles around globally recognized IP. We partner with passionate independent developers to create games that feel like authentic extensions of the worlds fans already love. We make games that stand alongside the worlds that inspired them; worthy of the fans, worthy of the franchises.
Media Contacts
For North American enquiries, please contact:
Tyler Gardner
Sandbox Strategies for TRAILMARK Games
tyler@sandboxstrat.com
www.sandboxstrat.com
For European enquiries, please contact:
Andy Griffiths
Renaissance PR for TRAILMARK Games
andy@renaissancepr.biz
www.renaissancepr.co.uk
Pressemitteilung
