May 20th 2021: Today, Guild Esports, global esports business, reveals its long-awaited next step into the fashion sphere with the launch of Patch 0.2.1.
Patch 0.2.1 elevates the streetwear designs from Patch 0.0.1, with a fresh impactful colourway. The limited edition collection features eight items including hoodies, t-shirts and high-rise white ankle socks, all with the Guild logo graphic designed by Fergus Purcell, in clear view.
A step away from the initial monochrome colour scheme used in Guild’s first Patch drop, Patch 0.2.1 uses a bold colour scheme of primary tones of forest green contrasted with golden yellow, and even a royal blue hoodie with an all over, repeated logo print.
David Beckham, Guild’s co-owner, recently sported the Patch 0.2.1 collection, wearing the green hoodie which you can see here.
Every garment in Patch 0.2.1 is made in the UK, using organic cotton and recycled polyester. The full Patch 0.2.1 range consists of three unisex hoodies and t-shirts in different colours, a cap, and socks.
You can be part of Guild history by pre-ordering from today and securing the most exclusive release from Guild to date. Pre-orders will be open for one week only, with orders shipping from June.
Raina Marwaha, Director of Apparel and Merchandise at Guild Esports, commented: “Guild latest Patch 0.2.1 drop is bolder than ever. We are combining our iconic logos and London roots with streetwear trends of the moment, showcasing how esports and fashion intertwine. These two worlds are colliding faster than ever before and our team has worked so hard to deliver this range. We are so excited to bring this collection to market, as it’s a range that works for both gaming and streetwear style.”
Patch 0.2.1 is available to pre-order now, with prices starting at £10.00, exclusively on the Guild website - www.apparel.guildesports.com
Notes to Editors:
Pricing
- Hoodie - RRP £55.00
- T-shirt - RRP £25.00
- Socks - RRP £10.00
- Cap - RRP £25.00
Download all apparel assets here.
#GUILDGANG
*ENDS*
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About Guild
Guild Esports (Guild) is a new, global esports business headquartered in London and co-owned by David Beckham. Launched in June 2020, Guild's ambition is to build a culture of excellence, not only with its team of professional athletes, but also around its brand and digital presence. Celebrating and harnessing the diverse and tribal loyalty of sports enthusiasts worldwide, Guild currently fields professional teams across Rocket League, FIFA, Valorant & Fortnite and is set to enter several more esports disciplines over the next year.
Core to Guild's strategy of developing a best-in-class esports team, is its establishment of a unique, UK-based talent pipeline for esports athletes, based on the traditional sports academy model. Youth talent will be coached and mentored by industry leaders to enhance their skill sets for professional competition. A lifestyle apparel line with graphics designed by renowned, London-based artist Fergus Purcell is now available to buy, further enhancing the Guild brand identity.
The company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange.