As the cloud gaming market is projected to surpass $10.4 billion, developers face new challenges in visibility, user acquisition, and monetization. Xsolla’s latest offerings address these hurdles directly - bridging the gap between discovery and conversion with seamless, scalable tools for pre-launch promotion, live service engagement, and community-driven content.
Cloud Gaming Trials: Play Before You Pay
Xsolla’s upgraded Cloud Gaming solution introduces Game Trials, a frictionless way for players to instantly access demos in their browser - no downloads, no installs. Developers can enable timed sessions, such as a 15-minute playable preview, and monetize through pay-as-you-go models or direct key sales for platforms like Steam, PlayStation, Xbox, Nintendo Switch, and Epic Games.
Key features include:
- Instant Game Access: One-click browser-based demos with no install required.
- Flexible Monetization Models: Support for play-before-you-buy, pay-as-you-go, and direct key sales.
- Publisher Control: Full ownership over data, player journeys, and campaign performance.
- Marketing Attribution: Real-time tracking of engagement, referral sources, and conversion.
- Controlled Distribution: Whitelisting tools for media access, VIP demos, or phased campaign launches.
- Global Reach with Lower Cost: Direct-to-consumer and Xsolla Mall distribution lowers acquisition costs.
“With Cloud Gaming Trials, we’ve created a powerful way to transform marketing campaigns into measurable sales engines”, said Chris Hewish, President at Xsolla. “You no longer need to wait for a wishlist or an install, we’re giving the ability to provide players with instant access to their favorite games while giving developers full control over what happens next.”
Metasites for Unreal Creators: Build the Metaverse in Your Browser
Expanding on its vision for immersive, creator-first experiences, Xsolla also announced the next generation of Metasite™, its no-code, cloud-powered platform for building and monetizing 3D worlds. Now with full Unreal Engine support, creators can launch multiplayer-ready spaces with voice chat, custom avatars, and real-time commerce directly in the browser.
Platform highlights include:
- Frictionless Multiplayer Access: Launch interactive 3D worlds with instant play—no installs or downloads required.
- Built for Unreal Engine: New plugin support simplifies multiplayer integration, content sharing, and live updates.
- Creator Monetization: Enable payments for in-game items or access, powered by Xsolla’s secure payment ecosystem.
- Advanced Referral & Spawn Tools: Empower players to invite others with exact in-game placement and track campaign performance in real time.
- Massive Multiplayer & Community Features: Support for 10,000+ concurrent users (CCU) powered by Quark, with integrated voice and text chat, custom avatars, and scalable session architecture.
“Early visions of the Metaverse failed because they were inaccessible, fragmented, and hard to scale,” said Chris Hewish, President at Xsolla. “We’re changing that. With Xsolla Metasite™, players don’t need downloads or expensive hardware. They can launch real-time 3D worlds directly in the browser with built-in monetization, multiplayer, and growth tools.”
With community-building tools at the core, Metasites supports user-driven content, real-time sharing, and scalable monetization through game keys, currency systems like Blue Orbs, or direct player purchases.
About Xsolla
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com
Media Contact
Derrick Stembridge
Vice President of Global Public Relations, Xsolla