With eyes set on growth opportunities in casual and Merge2 game genres, Metacore appoints Brent Blazek as the new Growth Lead for Merge Mansion.
Metacore’s 4-year-old game Merge Mansion continues to evolve as Brent Blazek begins his role as the game’s Growth Lead. With the casual and Merge2 categories showing strong growth, Metacore sees significant potential to scale and innovate.
In 2024, Metacore’s chart-topping game Merge Mansion hit two milestones: achieving over 55 million downloads and over $500 million in lifetime revenue. This year, the game intends to reignite and accelerate growth.
“At Metacore, we want to build games that last for decades. Reaching the four-year mark is just the beginning for Merge Mansion. The genres we are operating in, casual and Merge2, have developed over the years hand in hand with Merge Mansion, and we see great potential ahead. We want Merge Mansion to continue to be the number one benchmark of these categories,” says Metacore’s CEO Mika Tammenkoski.
According to SensorTower, revenue estimates for the casual category grew by 10% in 2024 compared to 2023. Meanwhile, the Merge2 category experienced significant growth, particularly in the latter half of 2024, with a 45% increase in H2 compared to H1. During that same period, Merge Mansion recorded a strong 22% growth.
Appointing Brent Blazek as the game’s Growth Lead is a key step in the broader growth plans for Merge Mansion. Blazek joins the team with an extensive industry background from King and Jam City, where he has focused on product and marketing synergy, live operations, and data science over the years.
“I have been a fan and admirer of Merge Mansion since its launch. After four years, Merge Mansion is still breaking new ground, and it’s exciting to see how much potential there is for growth in the genre. I’m looking forward to working with the talented and driven team to keep the game evolving and delivering unforgettable player experiences, whether they’ve been with us since the start or are just discovering the world of Merge Mansion,” adds Brent Blazek.
More information:
Katariina Juvonen, Communications Lead
press@metacoregames.com
Metacore
Metacore is a mobile game company, based in Helsinki and Berlin, building a portfolio of global hit games. Launched in 2020, the studio’s first live game Merge Mansion has over 55 million players. Metacore is a fast-growing game company with EUR 162 million in revenue in 2023 and a team of over 250 professionals. The company has raised EUR 180 million in funding from Supercell and is one of their portfolio companies.
www.metacoregames.com