The partnership is a natural development for KICK, currently the fastest-growing live streaming site, as it continues its expansion into esports which is a key part of the platform’s long term growth strategy. The link-up with Alfa Romeo F1 Team KICK Esports will allow both brands to explore synergies and continue reaching out to a young, engaged and global audience.
The Alfa Romeo F1 Team KICK Esports drivers, whose line-up will be announced soon, will switch to streaming exclusively on KICK, with between two and five hours of weekly content to be made available on their own channels on the platform. With the C43 being KICK-branded in the F1 23 game, this will provide a fresh approach and unparalleled visibility to the partnership, while also highlighting KICK’s unique, creator-centric approach. One of KICK’s most prominent features is its 95-5 split, where creators retain 95% of the revenue generated from their subscriptions – the most rewarding financial split content creators have ever been offered, to date.
Founded in October 2022, kick.com is based on a creator-first model. KICK’s beta launch saw an astounding 200,000 sign-ups in little more than 24 hours since the platform went live. In just six months, the platform has managed to attract top entertainers and streamers, with more than five million active registered users as of May 2023. The growth of Kick.com has been rapid, with over 100 million visits on the platform just in the last month.
Alessandro Alunni Bravi, Team Representative: “The strategy for our Esports team is one of growth, and this partnership with KICK will help us in this direction, bringing us in front of a new audience and a completely different demographic. There is a natural link between streamers and gamers, and it’s natural for leading brands in both fields to come together. I am looking forward to seeing our esports content in its new home and to reach out to a completely new set of future fans. This group is key to the future not just of esports, but of Formula One in general: it’s the new fans that will become enthralled with the sport in all its forms, those who will use esports as a low-barrier-to-access avenue to try racing for the first time, and even, in some cases, those who will make a successful transition from sim-racing and esports into real racing. Most young drivers are also sim-racing enthusiasts and we are doing all we can to bridge the shrinking gap between these two worlds.”
Akhil Sarin, Director of Acquisition kick.com: “We are thrilled to announce our exciting partnership with Alfa Romeo F1 Team KICK Esports, where we look to redefine the way, the world engages on esports. Together with Sauber Motorsport’s esports team, we aim to unlock a new era of immersive gaming experience, connecting fans worldwide like never before. With KICK’s continued platform advancements and the team’s unparalleled skill, there is no doubt this will create an experience of thrilling gameplay while captivating audiences by fuelling their passion for esports. Esports enthusiasts can look forward to witnessing the future of gaming, where every moment is electrifying, and every victory is celebrated in real-time.”
About Sauber Group of Companies:
The Sauber Group of Companies is composed of two operational entities: Sauber Motorsport AG, which operates and manages its Formula OneTM team; and Sauber Technologies AG, which focuses on third-party business in the areas of advanced engineering, prototype development and additive manufacturing, in addition to full and model-scale testing in the factory’s state-of-the-art wind tunnel and ground-breaking innovation in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 550 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects.
The Sauber Group puts sustainability at the heart of its mission; its business, operating under the ISO 14001 environmental management standard, has been carbon neutral since 2011 and the company has achieved the Three-Star level in the FIA Environmental Accreditation Framework.
Since its founding in 1970, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. A member of the exclusive club of teams which competed in more than 500 F1 races, it celebrated 30 years in the sport in 2022 and continues to go from strength to strength on and off the track.
The Sauber Group puts sustainability at the heart of its mission; its business, operating under the ISO 14001 environmental management standard, has been carbon neutral since 2011 and the company has achieved the Three-Star level in the FIA Environmental Accreditation Framework.
Since its founding in 1970, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. A member of the exclusive club of teams which competed in more than 500 F1 races, it celebrated 30 years in the sport in 2022 and continues to go from strength to strength on and off the track.