Press release

UK Game of the Show 2021 - best unreleased games in the UK prepare for battle later this month

15 of the best unreleased games in the UK set to go head to head in live event hosted by Mr Midas at Loading Bar in London.
 

06 August 2021


The 15 finalists for Ukie’s UK Game of the Show, sponsored by Kwalee and Moore Kingston Smith, have been announced.
 

The games – each of which are unreleased games developed by UK studios – will be shown off in a live stream on Twitch hosted by Mr Midas at Loading Bar on Tuesday 24th August as part of virtual gamescom.
 

The winner will then be picked on the night through a combination of a public vote on Twitch and judging on the evening from an expert judging panel.
 

The 15 participating games are:
 

 

 

 

 

 

 

  • Moonglow Bay by Bunnyhug - a game about being a rookie angler who fishes with friends, family and neighbours to restore a remote town (Console)

 

 

 

 

 

 

  • Viewfinder by Robot Turtle - a first-person puzzle adventure game where you can bring pictures to life and reshape the world using an instant camera. (PC)

 

 

 

The winner will also take place in the Euro Play live final on Thursday 26th August, facing off against the best unreleased games from across Europe and Australia in a live extravaganza.
 

“Now that the finalists have been announced we are extremely excited to be meeting all of the developers across both events” highlighted Ben Ellis, Kwalee’s Publishing Scouting Team Manager
 

“We’re very pleased to be headline sponsors and to be involved in what’s set to be a fantastic showcase of some great titles”

 

You can view all the games on the UK Game of the Show site here: http://ukgotseuroplay.zohosites.com/uk-game-of-the-show

 

We are inviting press to meet the creators of all the games at our Dev:Pub showcase a week before the event. You can register for free here: https://ukie.org.uk/events/dev-pub-meet-the-studios-from-uk-game-of-the-show-europlay.
 

If you would like to speak to a specific contestant, please email george@ukie.org.uk and he’ll be happy to help.
 

About Ukie (The Association of UK Interactive Entertainment)
 

Ukie is a not for profit trade body that represents the UK games and interactive entertainment industry. Its mission is to make the UK into the best place to make, sell and play games in the world.
 

It represents over 500 businesses working across the UK, including game developers, publishers, platforms and service providers. It supports companies through business support programmes, political engagement, speaking with the media on behalf of the sector and running education initiatives to boost the industry talent pipeline.
 

The organisation also supports and manages key industry responsibility campaigns such as www.askaboutgames.com and the Get Smart About P.L.A.Y. parental outreach campaign.
 

Website: www.ukie.org.uk.

Contact: press@ukie.org.uk
 

About Kwalee

Kwalee is an industry-leading multi-platform publisher made up of over 170 employees with offices all over the globe. Publishing on PC, Console, and mobile, Kwalee has achieved over 650,000,000 downloads across App stores in the hypercasual market with hit mobile games such as Draw It, Let’s be Cops 3D, Rocket Sky!, and more. More recently, Kwalee has also expanded into PC & Console publishing with a veteran team experienced in Premium Indie (III) and AAA chart-topping hits.
 

Website: https://www.kwalee.com/