GC 2025 Press release
Thailand is the official partner country of gamescom 2025
Presentation in the country pavilion with showcases by many Thai studios +++ First step in the direction of the upcoming gamescom asia x Thailand Game Show
The organizers of gamescom, Koelnmesse and game - the German Games Industry Association as well as the Department of International Trade Promotion (DITP), have signed a partnership agreement to this effect.
As the official partner country of gamescom, Thailand is accentuating its ambition to position itself internationally as an attractive location for the development of games, Esports and the digital creative industry. Beyond this, new tax incentives for foreign studios and targeted funding programs for the domestic industry are to further strengthen the competitiveness of the Thai games industry - particularly in the storytelling, character design, animation and esports sections.
The merger between gamescom asia and the Thailand Game Show from this year onwards, emphasizes the growing significance of Thailand as a games location in Southeast Asia. The new joint event is to be staged in Bangkok in future and the position of the country as a leading gaming hub of the region further consolidated. The partner country role at gamescom 2025 in cologne picks up on this development and places an even stronger focus on Thailand's international potential.
Dynamic growth market
With an estimated market volume of around US-Dollar 1.3 billion in the year 2023, Thailand is considered to be one of the ten biggest and fastest growing gaming markets in Asia. Almost 32 million people in Thailand regularly play video games - almost half of the population. Gaming is deeply anchored in the everyday culture and is not only lived out commercially, but also creatively: with a vibrant indie scene, aspiring developer studios and a growing infrastructure.
At gamescom 2025, Thailand will be represented with a country pavilion in Hall 4.1 for the first time.
Felix Falk, Managing Director of game – The German Games Industry Association: "Thailand is one of the most exciting and most dynamic games markets and is a driving force in the Southeast Asia region. We are thus looking forward to not only celebrating the new strong partnership at gamescom asia in Bangkok, but also by participating as the partner country at this year's gamescom in Germany."
Oliver Frese, Chief Operating Officer of Koelnmesse: "With Thailand as the partner country and the merger between gamescom asia and the Thailand Games Show we are setting a strong signal for our successful international growth strategy. The Thai market is a key element of this. It combines economic potential with strategic relevance for the entire Asia region. We are looking forward to a trusting cooperation with our new partners."
Sunanta Kangvalkulkij, Director-General at the Department of International Trade Promotion (DITP): “Thailand’s participation as gamescom’s partner country is a launchpad. It is our chance to showcase Thai innovation, creativity, and investment potential — and to invite the world to join us later this year at gamescom asia x Thailand Game Show in Bangkok.”
About gamescom:
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
Koelnmesse – industry trade fairs for the gaming sector:
Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fair grounds in Cologne, Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors, and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. Koelnmesse Brasil is a subsidiary of Koelnmesse GmbH in São Paulo, dedicated to promoting and organising world-class trade fairs and events in Brazil. The mission is to bring global innovation, knowledge and business opportunities to various industries.
Further information:
www.gamescom.global
The next events:
gamescom latam, São Paulo, Brazil 30.04.- 04.05.2025
gamescom, Cologne, Germany 20.- 24.08.2025
gamescom asia, Bangkok, Thailand 16.-19.10.2025
Note for editorial offices:
gamescom photos are available here: Image and video database | gamescom
Press releases can be found at: Press releases gamescom - If you reprint this document, please send us a sample copy.
Your contacts:
Marvin Grollius
Public and Media Relations Manager
Phone: + 49 (0)221 821 2265
e-mail: m.grollius@koelnmesse.de
Simon Krenkel
Public and Media Relations Manager
Phone: +49 176 12562720
e-mail: s.krenkel@koelnmesse.de