NEW YORK -- APRIL 22, 2021 -- Just in time for Earth Day, Tilting Point, a leading free-to-play game publisher, and Ecologi, a climate positive organization that helps plant trees and reduce carbon, have teamed up to combat climate change by permanently adding a feature where player engagement in the popular terraforming simulator, TerraGenesis, results in trees being planted in a real forest.
TerraGenesis will plant trees based on actions players take in the game, including daily logins, ad views, completion of missions and more, which will all contribute towards reforestation with the help of Ecologi. Players can monitor their impact as well as those of the TerraGenesis community as a whole via an in-game hub and unlock rewards as they reach tree planting milestones. Since its soft launch, the initiative has resulted in over 100,000 trees planted, with 10,000 additional trees being planted every day.
“The partnership with Ecologi is a perfect match; as players terraform planets in the game, they can help improve the climate of Earth at the same time,” said Samir Agili, Co-CEO and president of Tilting Point. “It’s important to Tilting Point to be climate positive and we are very pleased to work with Ecologi to better the world in a way that is engaging, enjoyable and inspiring for our players.”
Ecologi was founded by three friends in Bristol, UK, with the mission to help individuals and businesses
combat climate change and restore nature by funding reforestation projects as well as climate solutions
to offset carbon. Since their launch 20 months ago, they have planted over 11 million trees and avoided
300,000 tonnes of CO2. More information on Ecologi’s projects is available here: https://ecologi.com/projects
“We’re very excited to be partnering with Tilting Point on this project; terraforming virtual worlds in Terragenesis and reforesting and rewilding the real world at the same time continues a trend we’re starting to see of gamification of environmentalism,” said Ian Hambleton Co-Founder Ecologi. “We’re hoping to plant more than 500,000 trees this year as a result of this in game optimization.”
To check out the TerraGenesis and Ecologi “Terraform In Real Life” video, visit: https://www.youtube.com/watch?v=xap7fIdH3LY
To download TerraGenesis for PC, or for the mobile version (iOS and Android) of the game, visit: https://app.adjust.com/i5c1eqk
For more information on Tilting Point and TerraGenesis, visit: https://tiltingpoint.com
About Tilting Point
Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest. Founded in 2012, Tilting Point has grown to a staff of over 150 people with offices in New York, Barcelona, Boston, Kyiv, Seoul, San Diego & St. Petersburg. Tilting Point’s most successful games include Star Trek Timelines, Warhammer: Chaos & Conquest, and SpongeBob: Krusty Cook-Off.
About Ecologi
Ecologi is a platform for real climate action. We facilitate the funding of carbon offset projects and tree planting around the world. Our mission is to remove 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year. To do this we call on individuals & businesses to take personal responsibility and help tackle the biggest threat of our generation. Collectively, with a little input from a lot of people, we have the power to secure our future.