Press release

THE FIRST EVER BLUEY VIDEO GAME LAUNCHES NOVEMBER 17th 2023

The BAFTA and Emmy® Award-winning animated preschool series heads to consoles and PC in “Bluey: The Videogame”

 
  • Freely explore Bluey’s house alongside other iconic locations for the first time ever
  • Experience Bluey’s world with original voice talent from the show
  • Discover all-new story-driven gameplay with up to four player co-op

Watch the trailer: LINK HERE


London, 19 September 2023: Outright Games, the leading publisher of family-friendly interactive entertainment, in partnership with BBC Studios, has today announced that the first ever Bluey video game will be coming to Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One and PC on November 17th, 2023.
 
Bluey: The Videogame” is based on the Emmy® and BAFTA Award-winning global TV show that follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad, and her little sister, Bingo. Like every kid her age, the thing Bluey likes to do best is play games. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families, by turning everyday moments into adventures.  ​ ​ ​ ​
 
Become immersed in the world of Bluey in this interactive sandbox adventure as players navigate faithfully recreated and iconic locations including Bluey’s home - fully explorable for the first time. Engage in story-driven episodic gameplay with activities inspired by fan favourite moments from the show as well as a brand-new four-part storyline created in partnership with Artax Games, BBC Studios and the show’s producers at Ludo Studio.
 
Up to four players can play as Bluey, her sister Bingo, Mum, and Dad . ​ Embrace your inner Bluey with minigames seen in the show such as ‘Keepy Uppy’ and ‘Magic Xylophone’ and complete activities to earn in-game rewards including new costumes, stickers, playable episodes, and locations.
 
The game features voices from the English speaking cast of the show, including Dad, Bandit (David McCormack) and Mum, Chilli (Melanie Zanetti). Several of the iconic, chart-topping Bluey music tracks from composer Joff Bush will be featured on the game’s soundtrack alongside all new music created by the development team. ​ ​ ​ ​
 
“Bluey: The Videogame” has been designed with flexibility in mind, allowing fans to engage with the game and explore it at their own pace with the ability to jump between story quests, activities, and exploration at any time. Variable difficulty features have been included that allow the game to be accessible and fun for both preschool and older fans including UI on/off toggle, simple written on-screen instructions and full voice-over. Players will be able to utilise physics-based mechanics to manipulate objects, interact with the world around them, add additional challenges to mini-games, and support free-play in the sandbox.
 
Since launching in Australia in 2018, Bluey has enjoyed a plethora of critical success at home and aboard, recently winning a 2022 BAFTA Children & Young People Award in the International category and picking up its fourth consecutive AACTA Best Children’s Programme award to add to an International Emmy® and numerous awards for craft and production around the world.
 
Stephanie Malham, COO of Outright Games said: “We’re incredibly excited to be working with BBC Studios as a brand-new licensing partner for Outright Games and to help expand the phenomenal world of Bluey into video games. It is always our goal to create games that can act as an entry point to the world of video games and to some of the most important entertainment franchises on the planet like Bluey. It’s a thrill for us to bring Bluey’s world to life with a level of interactivity that has never been seen before and by ensuring that the game is accessible and enjoyable for all ages we know fans across the globe will be delighted.”
 
Kevin Jorge, Head of Games at BBC Studios said: “We’re delighted to be working with Outright Games on Bluey’s first video game. It’s very important for us to capture the essence of fun and games ​ that is central to the series. We know fans will be excited to explore Bluey’s world and join in with the Heeler family’s antics.”
 
“Bluey: The Videogame” will be coming to Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One and PC on November 17th 2023. Pre-order now!
 
Make sure to follow the Outright Games website for the latest news.
 
Notes for editors
 
“Bluey: The Videogame” has been given the following age ratings:
 
  • PEGI (3)
  • ESRB (E)
  • USK (0)
  • GCAM (3)
  • COB (G)

 
For any questions or further information please contact:
 
Outright Games: Georgina Vincent on Georgina@swiperight.gg

 
About Bluey
 
Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
 
Bluey | Website | Facebook | Instagram | TikTok | Twitter | YouTube

 
About Ludo Studio
 
Ludo Studio is a BAFTA, multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
 
About Outright Games
 
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licences globally. Outright Games brings stories and characters to life with titles including favorites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com
 
Find out more:
 
Website: Outright Games
 
Twitter: @Outright_Games
 
Facebook: Outright Games Ltd
 
Instagram: Outright_games

 
About BBC Studios:
 
BBC Studios is a commercial subsidiary of the BBC Group with profits (EBITDA) of £226 million on sales of £1.6bn (21/22). Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions, and programmes and formats made by high-quality UK independents, with three-quarters of its revenues from non-BBC customers including Discovery, Apple and Netflix. ​ Around 2,400 hours of award-winning British programmes made by the business are internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, Bluey and Doctor Who. BBC.com, BBC Studios’ global digital news platform, has 139 million unique browser visits each month.
 
BBC Studios | Website | Press Office | Twitter | LinkedIn | Instagram |

 
About Artax Games
 
Young and independent video game company. Talented daydreamers with a large background within the industry. ​ ​ For more information please visit https://www.artaxgames.com