CHARLOTTE, NC - May 5, 2026 - The SimRacing Expo, the world’s largest consumer and trade show dedicated to virtual motorsport, has announced a new partnership with Euro NASCAR driver and North Carolina native, Garrett Lowe.
SImRacing Expo will proudly sponsor Garrett’s Chevrolet Camaro for the 2026 NASCAR Euro Series season. Lowe will also join the SimRacing Expo via video link for a live stage Q&A during the expo, running from May 22-24 in the Convention Center, Charlotte, NC.
“Being involved with the SimRacing Expo is such a cool way to showcase the interchange between sim racing and real-world motorsports,” said Lowe. “From driving to engineering and analysis, sim racing has formed a basis to launch careers throughout the motorsports industry. It is awesome to be partnered with an organization that cares so deeply about the sim racing community, and I am excited to be a part of this great showcase. I’m also proud to represent the SimRacing Expo in both the NASCAR Euro Series and the eNASCAR Coca-Cola iRacing Series.”
The SimRacing Expo will also have NASCAR driver Ricky Stenhouse Jr. on-stage for an interview, plus panels with NASCAR O'Reilly Auto Parts Series racing drivers Anthony Alfredo and Parker Retzlaff discussing their careers. Full details on the three-day stage show of panels and interviews are available at SimRacingExpo.com/Visitor.
Fans at home can follow the Simracing Expo events and panels on YouTube (day one, two, three).
About the SimRacing Expo
The SimRacing Expo has grown into the world’s largest consumer and trade show dedicated to virtual motorsport, uniting fans, developers, and hardware innovators under one roof. Over 11 years the event has evolved into a global meeting point for the entire SimRacing industry with over 24,000 visitors attending its 2025 Dortmund expo.
In 2026, the SimRacing Expo comes to North America for the first time, featuring industry-leading exhibitors and a multi-day stage show filled with activities, reveals and announcements. Visitors will:
● Test the latest SimRacing hardware and software.
● Experience the full range of simulators, from entry-level to professional-grade racing simulators and setups.
● Discover legendary race cars up close.
● Meet real-world racing drivers and teams.
● Connect with top SimRacing content creators and the global community.
Visitors can also enjoy special access to the NASCAR Hall of Fame and Charlotte Motor Speedway via the Golden Ticket, launched today. This limited ticket offers a full weekend at the expo, entry to the NASCAR Hall of Fame on a chosen day, plus a pre-race Track Pass and Turn 4 seating for the iconic Coca-Cola 600 on the Sunday. The number of Golden Tickets is strictly limited to 500, and sales end on April 30.
Golden Tickets are available now for $299. Standard tickets are available for $29 with concessions available for students, senior citizens and people with disabilities. Visit the ticketing page at ticket.simracingexpo.com.
Keep up to date with all things SimRacing Expo at SimRacingExpo.com, follow SimRacing Expo on Instagram, Facebook, and X.
About SimRacing Expo
The SimRacing Expo has grown into the world’s largest consumer and trade show dedicated to virtual motorsport, uniting fans, developers, and hardware innovators under one roof. What began as a niche event with just a few thousand visitors has evolved into a global meeting point for the entire SimRacing industry. The SimRacing Expo perfectly reflects the growth of the SimRacing industry. By 2025, the event welcomed over 24,371 visitors and reached more than 155 million people on social media, proving its status as the central hub for the global SimRacing community.