Osaka, Japan, October 21, 2026 – Today, developer GPTRACK50, a studio founded by veteran action game developers, and publisher SEGA, are thrilled to share that their pop-punk saturated action RPG Stupid Never Dies launches on PC via Steam and PlayStation® 5. In a world on the edge of destruction overrun by monsters, play as Davy, a weak, pathetic zombie – the lowest of the low with an IQ to match – who must step up after a fateful “snackcident” and dive into the underworld to defeat the King of all Monsters (KOM) and save the world and the woman he loves.
Join Davy on his action-packed adventure starting today at 3:00 PM PDT / 6:00 PM EDT / 11:00 PM BST and on Tuesday, October 22, 2026, at 12:00 AM CEST / 7:00 AM JST.
New Live-Action Trailer Released
In celebration of Stupid Never Dies launch, the team has released a thrilling live-action trailer, and prequel to the game titled “Julia Never Dies”. The frozen woman that protagonist Davy fell in love with at first site wasn’t always frozen – how did she end up in the freezer of a mall ice cream shop in the first place? Get to know the rifle-wielding cheerleader, fighting her way through the apocalypse before she meets her tragic demise by watching the trailer below.
Watch the Stupid Never Dies Launch trailer, “Julia Never Dies”:
YouTube
“After nearly three years bringing life (or should that be death?) to Davy, we couldn’t be happier to finally share Stupid Never Dies with the world,” said Hiroyuki Kobayashi, President of GPTRACK50. “As a new studio that has come together out of our passion and love for action games, being able to bring the genre we love to fellow action game fans is an achievement we hold in high esteem. We are truly grateful to everyone who has wishlisted the game, played the demo, and left feedback to help us improve the experience – we couldn’t have done it without you. We hope you enjoy Davy’s story, and have a stupid amount of fun!”
Stupid Never Dies Original Soundtrack Now Available
Also available today on all major streaming platforms including Amazon Music, Apple Music, and Spotify, is the Stupid Never Dies Original Soundtrack. Featuring a passionate pop-punk collection of 80 tracks, including two theme songs, this soundtrack is packed with beats to fight against the end of the world to.
About Stupid Never Dies
Set in a monster-ruled otherworldly dungeon, Stupid Never Dies puts you in control of Davy, a timid zombie living at the very bottom of monster society. Defeat enemies, level up, and collect strange items to grow stronger on your quest to bring Julia, a frozen human girl, back to life. Steal enemy abilities, customize your undead body with bizarre upgrades, and experience fast-paced combat packed with innovation.
Key Features of Stupid Never Dies:
- Fight Like a Zombie: The best defense is a good offence, according to Davy. Relentlessly attack enemies with reckless abandon – zombies don’t need to dodge if they can’t feel a punch! And with a flexible enemy targeting system, Davy can fight the hoards of enemies coming at him from every direction freely without being tied to a single target, keeping KOM’s army on their toes.
- Blazing Fast Growth: What if you could play a 30+ hour ARPG but reach max level in just 30 minutes? Drawing inspiration from aspects of roguelike mechanics, every dungeon dive starts with Davy at level 1 but enemies defeated across previous dives increase growth rate – and XP gain – exponentially, resulting in a faster, more intense experience.
- Eat Your Enemies: A zombie’s most famous attack is his chomp. With “Style Eat”, Davy not only repairs any damage his deathly body has taken, but absorbs the powers of whatever enemy he eats – werewolves, harpies, vampires, and more. With over 11 styles to devour, Davy can become the ultimate monster-munching machine!
- (Body) Hack the Planet: Collect powerful Over Technology from each dive and visit Acelino’s shop to hack Davy’s body, modifying his arms, legs and head to unlock devastating powers.
- Stupidity Beyond Belief: Interdimensional toilets, a robot vacuum cleaner you can ride, a bizarre cast of loveable characters, and a love story for the ages – there’s never a dull moment in Stupid Never Dies!
Stupid Never Dies is now available for PC via Steam and PlayStation 5, with a Japan release on October 22. The game is available for purchase as a Standard Edition for $49.99 USD, or as part of the Stupid Never Dies: Glorious Idiot Edition, which includes TickTock Teddies: Nonsense Overload Pack DLC for $59.99 USD. The TickTock Teddies: Nonsense Overload Pack DLC is available to purchase on Steam and PlayStation 5 for $11.99 USD.
The game is available in English, with English, French, German, Italian, Spanish, Japanese, Korean, Russian, Polish, Latin American Spanish, Brazilian Portuguese, Traditional Chinese, and Simplified Chinese as supported subtitle languages.
Follow Stupid Never Dies on X, and GPTRACK50 on X, YouTube, and the official website to keep up to date with the latest news.
A full press kit, including logos, key art, screenshots, and trailers, can be found here.
About GPTRACK50
GPTRACK50 Inc. was established in Osaka, Japan, in October 2022 by President Hiroyuki Kobayashi with the mission of creating new entertainment IPs, primarily through the development of consumer video games for a global audience. The company aims to expand its original IPs beyond games, exploring cross-media opportunities such as live-action films, animation, and more.
The major past works of our staff include the Devil May Cry series, the DRAGON’S DOGMA series, the Resident Evil series, and more.
About SEGA CORPORATION
SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world. https://www.sega.co.jp
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Press Contacts:
Renaissance PR
Media & Creator Contacts
Media - Greg Jones and Lisa Mior
Creators - Thomas Hughes
gptrack50@renaissancepr.biz
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