Limited Edition Cans Include a Special Code Unlocking Leaderboard Access for
Red Bull Solo Q Event Series*
SANTA MONICA, CA – AUG. 5, 2020 – Red Bull North America, Inc., in partnership with the League of Legends Championship Series, announced that Red Bull Solo Q, the ultimate 1v1 experience for amateur League of Legends® (LoL) players, is officially coming to the United States and Canada with online qualifiers opening for all players in both countries, this month. To celebrate the U.S. and Canada launch, Red Bull released all-new Red Bull Solo Q Limited Edition cans, which feature LoL champions Conqueror Alistar and Yasuo. The new Red Bull Solo Q cans will be available at participating retailers nationwide for a limited time while supplies last.
Red Bull Solo Q allows fans to make their mark by bringing LoL players to new heights! In a world where LoL is traditionally played in a 5v5 team setting, Red Bull Solo Q will settle the score and showcase individual skill with a 1v1 gameplay format. Amateurs face-off in the top lane of Summoner’s Rift and can claim victory by drawing ‘First Blood’ against opponents, destroying the opposing player’s outer turret or achieving a 100-minion creep score first.
“As a proud partner of the LCS, Red Bull always looks to impress and raise the bar for our fans year after year," said Matt Archambault, head of NA esports partnerships and business development at Riot Games. "In celebration of this unique competition experience for our respective communities, we're also delighted for the first-ever Red Bull Solo Q Limited Edition cans to come to market."
Thousands of players will battle it out in multiple online 1v1 qualifiers kicking off later this summer to secure a spot in the respective U.S. and Canada Finals. Players can go from hometown hero to champion, receiving glory, prizes, and the coveted Red Bull Solo Q trophy.
Each Red Bull Solo Q Limited Edition can includes a special code on the tab that, starting August 31, 2020, unlocks leaderboard access for Solo Q, a unique Summoner Icon (limit one Icon per person) and other perks*. Details on how to register the code for leaderboard access will be shared soon. The new Red Bull Solo Q can is available in both 8.4 fl oz, 12 fl oz and 8.4 fl oz multipacks.
For more information on Red Bull Solo Q, please visit: http://redbull.com/soloq.
Press Assets
View the Red Bull Solo Q Trailer here:
https://www.redbull.com/us-en/videos/red-bull-solo-q-trailer
About Red Bull
Red BullÒ Energy Drink is available in over 170 countries worldwide and more than 7.4 billion cans of Red Bull were consumed last year, more than 2.7 billion of those in the U.S. alone. Red Bull Energy Drink’s signature 8.4 fl oz contains 80 mg of caffeine, about the same amount as in a home-brewed cup of coffee. For more information, visit energydrink-us.redbull.com
About Riot Games’ League of Legends Championship Series (LCS)
The League of Legends Championship Series (LCS) is the professional League of Legends esports league in North America. League of Legends is the most-watched esport globally with 13 international leagues worldwide. Now in its tenth year, LCS is the third-most popular major professional sports league among 18 to 34-year-olds in the United States. LCS is overseen and operated by Riot Games under the leadership of Chris Greeley, LCS Commissioner. To learn more about the LCS, visit lolesports.com.
Press Contacts
Red Bull
Audrey Adair, Audrey.Adair@redbull.com
Rogers & Cowan PMK
Michael Fullem, michael.fullem@rogersandcowanpmk.com
LCS
Kaitlin Stewart, kstewart@riotgames.com
The Story Mob
Hayley Fahey, lcs@thestorymob.com
* NO PURCH. NEC. TO ENTER GRAND PRIZE DRAWING. PURCH. REQ. TO PARTICIPATE IN LEADERBOARD COMP. AND TO RECEIVE SUMMONER ICON (LIMIT ONE PER PERSON) AND MUST HAVE RED BULL AND RIOT GAMES ACCTS. Starts 8/31/20, ends 10/30/20. Open to legal US res. (incl. DC), 18+. To enter Leaderboard Competition, redeem code under can tab on specially marked Red Bull can(s), sign in with Red Bull and Riot Games accts., and play League of Legends during designated Leaderboard period(s) to achieve the highest score. Four Leaderboard periods open during promotion, visit website for details. To enter Grand Prize Drawing, redeem additional can tab codes at redbull.com/soloq; or send hand-written 3x5 index card with required information to Sponsor at SoloQ Grand Prize Entry, Attn: Consumer Affairs, 1740 Stewart Street, Santa Monica, CA 90404 by 10/30/20. Limit: 24 Grand Prize Drawing entries/codes per consumer. Odds vary for Grand Prize Drawing. For additional Leaderboard Competition and Grand Prize Drawing details, restrictions, prize information, and Official Rules: redbull.com/soloq. Sponsor: Red Bull North America, Inc.
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