EDISON, NEW JERSEY – Aug. 26, 2025 – Get ready to chase, dash, and dress up your favorite Sanrio characters in the most adorable game of tag ever imagined! Hello Kitty and Friends: Freeze Tag Party dashes onto Nintendo Switch on Nov. 6, 2025. Published by Nighthawk Interactive, physical editions of the game are now available for pre-order at major retailers including Amazon, GameStop, Best Buy, Target, and Walmart for MSRP $39.99.
Developed by Imagineer, Hello Kitty and Friends: Freeze Tag Party is a magical action game where fan-favorite Sanrio characters face off in whimsical games of tag. Choose to play as a Challenger (runner) or a Hunter (chaser) and experience the joy of tag like never before – powered by each character’s unique magical skills. Play solo or with friends in this all new Hello Kitty adventure. Unlock and customize your favorite characters!
Join the Party with:
- 35 Playable Sanrio Characters – From Hello Kitty to Cinnamoroll, Kuromi to Pompompurin, each character has unique abilities, animations, and cuteness overload.
- Magical Tag Battles – 6 Challengers must evade 2 Hunters until the clock runs out… or risk being frozen! Matches are fast-paced, fun, and full of surprises.
- 70+ Missions in Solo Mode – Tackle 35 unique missions for each side – Challenger and Hunter – earning trophies based on your performance and unlocking even more in-game goodies.
- Unique Magical Skills – Skills evolve as characters level up. Whether you’re escaping, chasing, or helping your teammates, every match brings fresh strategy and excitement.
- Adorable Dress-Up System – Collect jewels to unlock new characters and outfits in the Shop! Mix and match freely to style your favorites any way you like!
- Co-Op Fun for All Ages – Enjoy the game with friends and family through local and split-screen cooperative play.
Hello Kitty and Friends: Freeze Tag Party is for fans of all ages looking to create unforgettable moments in a magical Sanrio world. Whether longtime Hello Kitty lovers or meeting these beloved characters for the first time, there’s something here for everyone.
Pre-order now to ensure a spot at the party – before it’s tagged away!
Assets can be downloaded here.
ESRB Rating: RP (Expected E)
About Nighthawk Interactive
Built by a team of industry veterans, Nighthawk Interactive aims to combine their proven experience with the ever-changing needs of modern game development. With a strong focus on publishing, co-publishing, and retail distribution, Nighthawk has built strong partnerships with some of the biggest brands in entertainment, along with many talented independent developers to deliver great experiences to gamers around the world. For more information about Nighthawk, visit www.NighthawkInteractive.com, and follow us on X at (@NH_Interactive).
About Imagineer Co., Ltd.
Imagineer Co., Ltd. (イマジニア株式会社), founded in 1986, and headquartered in Shinjuku‑ku, Tokyo, Japan, is a public Japanese developer and publisher of video games and character-based content. Specializing in both original titles and collaborations with prominent franchises such as Sanrio’s Hello Kitty series, SimCity, and the Medabots franchise, Imagineer creates engaging experiences across console, mobile, and educational platforms. The company also develops popular mobile apps, particularly in the Sanrio and Rilakkuma universes.
Committed to delivering family-friendly and character-driven content, Imagineer strives to surprise and delight players through charming designs, intuitive gameplay, and strong brand partnerships. For more information, visit www.imagineer.co.jp.
Ⓒ 2025 SANRIO CO., LTD. APPROVAL NO. G660057
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