Press release

PlayStation® joins the ranks of Marvelous Co. Ltd's, 'indie Game incubator' program in Japan

iGi indie Game incubator receives the support of PlayStation®, increasing the total number of supporters to 12 companies and 2 associations. Three supporters comment on their ambitions for the local indie scene.


Tokyo, Japan - 28th July 2021 - iGi indie Game incubator, sponsored by Marvelous Co., Ltd. (President: Shuichi Motoda/ Location: Shinagawa-ku, Tokyo) has, since its start in February 2021, received support and sponsorship from 11 companies and 2 organizations. It is our great pleasure to announce the addition of PlayStation® (Sony Interactive Entertainment) to our list of highly respected supporters (Sony Interactive Entertainment will participate as Playstation®).

PlayStation® is actively engaged in the indie game scene, supporting indie game developers in various ways such as participating in events.

With this announcement, iGi indie Game incubator has now received the official support of 12 influential companies and 2 organizations from within the global gaming ecosystem, and will continue to look for fruitful collaborations both within and outside the gaming industry. iGi is also looking to strengthen the relations between industry, government and academia going forward.

We have received comments from Sony Interactive Entertainment, but also from Microsoft Corporation and Unity Technologies Japan K.K., whose support we received in April 2021. These companies are planning to hold lectures for the five participating game developer teams, in order to provide the knowledge and tools to succeed (Microsoft will participate as ID@Xbox).

Shuhei Yoshida, Representative of Sony Interactive Entertainment Indies Initiative

"We welcome the start of Japan's first incubation program for indie games. Through cooperation with iGi, we will further work to create an environment where new Japanese creators can express their art freely."


Chris Charla, ID@Xbox Senior Director

“We at ID@Xbox were thrilled to support iGi and are excited to collaborate with independent game developers across Japan. We look forward to deepening our understanding and relationship with the development community in Japan and continue helping them bring their games to the world”


Yohei Yanase, Representative Judge of the Unity Youth Creator Cup

“The Unity Youth Creator Cup is a starting step for our contestants, not the goal. We look forward to seeing applicants from various competitions, including the participants from the Unity Youth Creator Cup, spread their wings and explore the world through incubation programs like iGi!”


Mike Haruki Yamazaki, iGi Chairman & Executive Producer/Marvelous Co., Ltd. Global Business Department:

“We are delighted to receive the support of PlayStation®, Microsoft and Unity Technologies Japan K.K. to further increase the value we provide to our incubated teams. As the first and only game incubation program in Japan, we will keep advancing the local indie game scene working closely with our top-notch sponsors, supporters and mentors.”


About iGi
iGi indie Game incubator is the first incubation program for indie developers and games based in Japan.

Program name: indie Game incubator (abbreviation: iGi)

Period: 6 months from June to November 2021

Organizer: Marvelous Co., Ltd.

Program cooperation: GameBCN (Barcelona, Spain)

Program management cooperation: HEAD-HIGH Co., Ltd., LUDiMUS Co., Ltd.

*Please refer to the official website below for program details and application guidelines.
Official site:


Contact Information
iGi indie Game incubator Management Office

Playstation is a registered trademark of Sony Interactive Entertainment Inc.


Press Contact:


About Marvelous Europe

Founded in April 2012, Marvelous Europe is the European based publishing operation of Marvelous Inc., overseeing operations for all European territories as well as South Africa, Australia, New Zealand and the Middle East. Marvelous Europe has been responsible for publishing games across various platforms, including mobile, handheld, consoles and PC. Marvelous Europe is a 100% wholly-owned subsidiary of Tokyo-based Marvelous Inc., a publicly traded company listed on the Tokyo Stock Exchange.


For more information about Marvelous Europe products, please visit We can also be found on Facebook at and on Twitter at