August 20, 2025 — OVR Technology, pioneers in digital scent technology, have shattered the boundaries of gaming immersion with the reveal of the Omara Scent Display at Gamescom 2025. The Omara offers a leap forward in interactive storytelling by adding emotional depth and maximum realism - making gaming experiences feel more memorable and impactful.
“Scent is the new frontier for visual storytelling, and our team of experts in neuroscience, engineering, and design have poured years of research and product development into this breakthrough device,” said Sam Wisniewski, president and co-founder of OVR. “Many studies have shown the powerful connection between scent and our emotions and memories, and it’s time gamers had access to this kind of depth in their favorite gaming experiences.”
How the Omara Works
Our sense of smell evolved with the unique power to evoke vivid emotions and memories. As scent molecules enter our nasal passages, they bind to olfactory receptors located in the roof of the nose and relay electrical signals across our sensory neurons and directly into our brain. Unlike other senses like sight, sound, and touch, which have to pass through the thalamus first, olfactory signals take a direct route to the limbic system – the region heavily involved in processing emotion and memory. The Omara leverages this process with tight control over the amount of scent molecules for each in-game queue, and delivers them with an unprecedented level of accuracy and speed, then clears them instantly to avoid lingering distractions, creating the ideal environment for gamers to feel maximum immersion and realism.
OVR is opening a new chapter for game developers, giving them the tools to craft more emotionally resonant stories and unforgettable adventures, from heart-pounding moments to joyful discoveries across every genre and platform - scent now becomes part of the narrative. This is made possible by OVR’s Unreal and Unity plug-ins, which enable the Omara to display scents based on a player’s interactions within a game.
This is just the beginning. OVR is already partnering with leading game studios to integrate the Omara into upcoming titles gamers will see soon.
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About OVR Technology
OVR Technology was founded to advance the human experience through the intersection of technology, product design, and the art and science of olfaction, with the mission to create a whole new era for digital immersion through scent. The team, led by digital scent industry veteran, Sam Wisniewski, is made up of leading experts (neuroscientists, engineers, designers) in digital scent technology who have cracked the code to finally bring this experience to gamers in a fresh, accessible, and meaningful way – with a strong focus on enabling multisensory, spatial, and action based opportunities for game developers.