Atlanta, GA / London, UK (22/07/2025) – The Lumistella Company, the powerhouse behind the globally cherished Santaverse and The Elf on the Shelf tradition, and Outright Games, a leading publisher of family-friendly interactive entertainment, are delighted to announce the upcoming release of The Elf on the Shelf: Christmas Heroes in celebration of the iconic character’s 20th anniversary. Launching on October 17, 2025, the magical new video game introduces families to The Elf on the Shelf and the enchantment of the North Pole through consoles and PC for the first time.
The new game brings the enchantment of the North Pole to screens big and small, offering a joyful 2D puzzle-platforming adventure packed with cheer, mischief and merriment. The Elf on the Shelf: Christmas Heroes will be available on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC through Steam and the Microsoft Store.
"Over the last two decades, The Elf on the Shelf has become a treasured part of the holiday season for so many families around the world," said Chanda Bell, co-founder and co-CEO at The Lumistella Company. “From playful moments to heartfelt memories, the tradition brings people together in meaningful ways. Through the launch of Christmas Heroes, we're excited to offer a new way for families to engage with the magic, inviting them to create more joyful traditions and experience the North Pole like never before.”
In The Elf on the Shelf: Christmas Heroes, players step into the important role of a Scout Elf-in-training on a merry quest to gather Christmas Spirit and help save the holiday season. From Scout Elf Bootcamp to Santa’s Workshop, each of the 24 levels is full of seasonal surprises, magic and interactive fun. As players dash, jump and explore, they’ll dodge cookie-themed obstacles, solve playful puzzles and enjoy festive gameplay packed with charm and Christmas Spirit! Featuring festive minigames and delightful surprises to discover, Christmas Heroes offers light-hearted gameplay designed to bring families together throughout the year. Designed for ages 5+, The Elf on the Shelf: Christmas Heroes offers easy-to-learn controls and thoughtful accessibility features, including auto-collection and invincibility mode, so everyone can join the fun. Whether a seasoned gamer, or just elf-sized, this holiday adventure welcomes all ages to jump in, play together and make magical memories side-by-side.
Celebrating 20 years of The Elf on the Shelf tradition, The Lumistella Company has captured the hearts of families and generations worldwide. Praised by parents and educators alike, the tradition encourages creativity, imagination and family bonding during the holiday season. With over 31 million Scout Elves, Elf Pets® and Elf Mates® sold globally, and a presence in more than 29 countries, The Lumistella Company continues to spread cheer through their immersive storytelling and innovation. Now, that storytelling continues in an interactive way, bringing the spirit of the tradition beyond the holiday and into a brand-new world of play.
“We’re delighted to team up with The Lumistella Company to turn a cherished holiday tradition into an engaging, interactive journey,” said Stephanie Malham, Managing Director of Outright Games. “Our goal was to make a game that feels like opening the door to Santa’s workshop. The world of The Elf on the Shelf is so rich with charm and curiosity, we wanted to pack every level with that same playful energy. It’s a game full of heart, humour, and holiday magic, where kids and their families can feel like true Christmas heroes.”
The Elf on the Shelf: Christmas Heroes launches October 17, 2025 on all major consoles and PC. To learn more, visit OutrightGames.com.
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About The Lumistella Company
CCA and B, LLC d/b/a The Lumistella Company is the company behind The Elf on the Shelf® Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company’s portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf®, Elf Pets®, and Elf Mates®. As a global company operating in 29 countries, on 5 continents with 100+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/. ...
Outright Games
Outright Games is a global video games publisher who specialise in bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games based on beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favorites such as Teenage Mutant Ninja Turtles: Mutants Unleashed, SpongeBob SquarePants: The Patrick Star Game and PAW Patrol World with Paramount Game Studios, Bluey: The Videogame with BBC Studios and Ludo Studio, Barbie Project Friendship with Mattel, Inc. and Peppa Pig: World Adventures with Hasbro. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com
Find out more:
Website: OutrightGames.com
YouTube: @OutrightGames
Twitter: @Outright_Games
Facebook: @Outright Games Ltd
Instagram: @Outright_Games
TikTok: @outrightgames
Press Contacts:
42West on behalf of The Lumistella Company | lumistella@42west.com
Swipe Right on behalf of Outright Games | outright@swiperight.gg
Contacts
Gabby
Senior Account Executive
gabby@swiperight.gg07783543074