Press release

OUTFIT7 ANNOUNCES EXPANSION INTO NEW GAME IPs

Creators of Talking Tom and Friends reveal the beginning of a new era

 

Outfit7 has revealed plans to expand its portfolio beyond the virtual pet simulation and runner genres at its event, Outfit7 NOW 2021. The repositioning will bring the multi-brand and multi-platform experience to its users around the world. With plans to grow its already significant user base of up to 430 million monthly active users, the company exclusively announced several new titles, including some completely new IPs.

 

The first new title, Mythic Legends, is an auto-chess inspired mobile game with an asynchronous multiplayer mode and advanced progression system, due to launch globally later this year. The second game, currently in development ahead of its release in 2022, is a life simulation with deep choice-based storytelling and a visual narrative. Tower defense-arcade shooter Swamp Attack 2 is also in production for later this year, featuring a family of hilarious characters and richly designed worlds. 

 

Xinyu Qian, CEO at Outfit7: “The success of the Talking Tom and Friends franchise is something we are incredibly proud of, but now is the time for us to reposition ourselves and expand into other segments. We’re uniquely placed to do this because we have the right people, an experienced organisation and a strong company culture.

 

Fans of the Talking Tom and Friends universe were treated to an early reveal of My Talking Angela 2, launching globally this summer, alongside Talking Tom Gold Run 2, a runner game that will take users through time and space. The company also disclosed the development of a new animated series where characters will be transformed into superheroes who must unlock their potential to save the day.

 

Qian concluded: “Our promise to the users is that we will continue bringing our A-game to them. This may be our playground, but the games we make are for you. I believe this is the start of a new and better Outfit7.”

 

Assets from the Outfit7 NOW event can be downloaded here.

 

*ENDS*

 

For more information, please contact media@outfit7.com.

 

About Outfit7 Limited

Outfit7 Limited is a dynamic force in mobile gaming reaching an international audience of billions. Powered by creativity and industry-leading expertise, its talented international team of over 350 people pushes the boundaries of the possible every day. Starting its legacy with the award-winning Talking Tom and Friends franchise now includes a suite of 20+ games, animated series, theme parks and a licensing program. The company’s games have now been downloaded worldwide over 16 billion times in total and up to 430 million fans play with them every month. You can find more information on www.outfit7.com.