Melbourne, Australia – 14 December, 2022 AEDT – Ten years ago, Dumb Ways to Die became one of the major breakout viral video hits of 2012, with its unique brand of quirky humour and incredibly catchy tune spreading a serious message about transport safety. Since its debut, its channel has amassed almost half a billion views on YouTube, a top ten spot on iTunes Australia, and spawned an entire brand in the process.
To celebrate this milestone and the penning of a new deal with Netflix, PlaySide Studios Limited (ASX:PLY) has revealed more information about upcoming titles, including Dumb Ways to Draw 2 and Dumb Ways to Die 4 set for a 2023 release.
Gerry Sakkas, CEO of PlaySide Studios, says that the brand continues to be enjoyed by millions of people around the world.
‘Initially created by Metro Trains Melbourne with the goal of making us all a bit safer, PlaySide was invited to create games based around the franchise and expand the world. In 2021, we were delighted to have acquired the full rights,’ said Sakkas.
PlaySide Studios has to-date released five unique Dumb Ways to Die games, with Dumb Ways to Draw and Dumb Ways to Die 2 hitting Number 1 on the App Store across over 70 countries. Together, the games have over 7 billion game sessions between them and over 350 million downloads.
The love of these eccentric characters was then carried over into the Web3 space, where a BEANS NFT collection was released in 2022. Marrying perfectly with this collection, PlaySide are currently developing an exciting new title within the BEANS universe to accompany the collection, where holders will be able to use their individual BEANS within the game itself.
Ben Kelly, GM of Dumb Ways at PlaySide Studios, said the enduring power of the brand has seen it go in new and exciting directions.
‘The newest addition to the brand is Dumb Ways to Sleep, a subscription based meditation app produced in partnership with Peaceful Kids, whose childhood mindfulness experts were consulted to help create calming content,’ said Kelly.
‘PlaySide is dedicated to treasuring the iconic Dumb Ways brand and will continue to generate new and exciting titles now and into the future,’ added Sakkas.
For more information, visit: https://www.dumbwaystodie.com
To learn more about PlaySide Studios, visit www.playsidestudios.com.
Watch the 10th Anniversary video here: https://www.youtube.com/watch?v=YzhAUWVA-tk