London, United Kingdom - October 21, 2026.
The Pokémon Company International has unveiled plans to open a permanent, physical Pokémon store in London, United Kingdom. The new store will be the ultimate destination for Pokémon fans and include a variety of exclusive merchandise and one-of-a-kind experiences for Trainers of all ages.
Chief Product and Experience Officer at The Pokémon Company International, Gaku Susai commented “We are always exploring new opportunities that help us create unique and memorable experiences for our fans. This new London store will give visitors the chance to step into the world of Pokémon, whether they’re discovering the brand for the first time or have been Trainers for years. We hope it becomes a place where everyone can come together, feel like part of a community and enjoy the magic of Pokémon in a whole new way.”
The London store is currently scheduled to open by 2029. The London store will also be the first of several permanent Pokémon stores that are planned to launch outside of Asia. More information will be shared in the future.
-End-
________________________________________________________________
About The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
Media alert
