GC 2025 Press release

Mattel and Limited Run Games Announce “He-Man and the Masters of the Universe: Dragon Pearl of Destruction”

Retro-inspired 2D brawler for console and PC revealed during gamescom’s Opening Night Live

Watch the trailer here
 

EL SEGUNDO, Calif. and APEX, N.C. – August 19, 2025Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in partnership with Limited Run Games, a premium publisher of physical video games, announced today He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a retro-inspired 2D brawler console and PC title, developed in conjunction with Bitmap Bureau® (Terminator™ 2D: NO FATE, Final Vendetta). Unveiled during Opening Night Live (ONL) at gamescom 2025, the world’s largest video game trade and consumer show, this all-new original title is set to launch in 2026, with physical pre-orders and digital release also coming early 2026.
 

Inspired by the iconic ‘80s cartoon, He-Man and the Masters of the Universe: Dragon Pearl of Destruction allows players to take control of Eternia’s beloved heroes, including He-Man, Teela, Man-At-Arms, and more, to battle Skeletor and Evil-Lyn and save Eternia from plunging into darkness.
 

Fight through over 12 action-packed levels using character-specific moves, abilities, and power-ups to stop Skeletor’s ancient ritual that threatens to take over Eternia. Battle Cat, He-Man’s fearless feline companion, also joins the fray, battling on the side of justice with his claws unsheathed.
 

Dragon Pearl of Destruction is one of the exciting ways we’re bringing Mattel’s brands to life through digital games,” said Erika Winterholler, Head of Business Development, Digital Games at Mattel. “It’s a love letter to those who grew up with He-Man, combining nostalgic visuals with fast-paced, modern gameplay. Our goal is to honor the franchise’s legacy while introducing it to a new generation of players. The team at Limited Run Games shares that passion, and we hope the game connects with both lifelong fans and newcomers alike.”
 

Dragon Pearl of Destruction is the Masters of the Universe arcade game I yearned for as a child,” said Josh Fairhurst, CEO and Executive Producer at Limited Run Games. “I am excited and honored to be playing a small part in making it a reality.”
 

With pixel-art animation, authentic 80s-style visuals, and designs by some of the franchise's most dedicated devotees, He-Man and the Masters of the Universe: Dragon Pearl of Destruction is the game fans have waited for.
 

For additional information, follow Limited Run Games on social media: X, Bluesky, Facebook, and Instagram.

All copyrights, trademarks, logos and brands are property of their respective owners.

 

###
 

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
 

About Limited Run Games:

Limited Run Games is the industry leader in producing and distributing premium physical video games. Founded in 2015, they have published over 1,000 physical games and soundtracks in addition to winning several awards for their bespoke Collector’s Editions. Limited Run is the gold standard in bringing digital games to physical form for casual fans and collectors alike. Visit limitedrungames.com for the latest offerings, or follow the brand on your social media platform of choice for all LRG-related updates: @limitedrungames
 

About Bitmap Bureau:

Founded in 2016 by industry veterans, Bitmap Bureau is a game development studio based in Southampton, specializing in producing 2D video games for modern consoles that also run on original retro hardware. Bitmap Bureau are truly passionate about retro games and are dedicated to creating new titles that hark back to gaming’s golden era through 2D graphics, authentic packaging and a traditional hands-on approach to coding and development. For more information, please visit: www.bitmapbureau.com.