Press release

INDIE SHOWDOWN 2021 -- Submissions Are Now Open!


San Francisco, January 5, 2021 – The Label’s annual Indie Showdown competition which celebrates indie game makers and honors excellence in the indie mobile game community is open through February 19, 2021. Past winners include Levelhead by Butterscotch Shenanigans, What the Golf? by Triband, Mushroom 11 by Untame, Tiny Bubbles by Pine Street Codeworks, Old Man’s Journey by Broken Rules, and Bring You Home by Alike Studios. 


Indie Showdown submissions will be judged not only on fun-factor, but on all aspects of the game's craftsmanship - its design, technical, visual, and audio elements. With no cost to enter and cash prizes totaling $17,000, the world’s top mobile indie game makers are encouraged to submit today


“This is our sixth annual Indie Showdown and we’re excited to see what undiscovered games capture the judges’ attention and eventually land on the top charts,” said Mike Ouye, VP and General Manager, The Label. “While the year is just getting underway, there’s a lot to look forward to in 2021 when it comes to mobile games!” 


The panel of judges will include the original Indie Showdown contest winner, Tim Garbos, Creative Director on What the Golf? as well as Itay Keren, founder of Untame Games and creator of Mushroom 11, and Joshua Babich, The Label’s Director of Product.


The top 10 games will be revealed on March 10, with winners announced shortly after. Prizes include: $10,000 for the grand first-place winner, $5,000 for the second place prize, and $2,000 for the third place winner. 


Highlighted rules:

  • Pre-launch: Your game must not be launched worldwide.

  • Indie: You must not have a publisher or signed publishing agreement.

  • Original: You must own 75% of the showcased IP.

  • Mobile: Games must be playable on mobile devices.


Full contest rules available at:


Developers can submit their game by filling out a contest entry form here:


About The Label

The Label was founded to help people discover the best premium mobile games. By partnering with the most interesting game makers to develop exclusive, innovative titles, and by releasing them in a completely new way, The Label wants to change the way people think about mobile games. For more information visit: or follow us on Twitter or follow @THELABELGAMES on Twitter.