TOKYO, Japan - September 3, 2025 - Thirdverse, Co., Ltd. (Headquarters: Tokyo; CEO: Masaru Ohnogi”) is pleased to announce its new social VR game project, “Hello Kitty Skyland.” in collaboration with Sanrio Company, Ltd. (Japan). The game is scheduled for an Early Access release at the end of 2025. In conjunction, applications for its Creator Program—aimed at building and energizing the fandom community—are also now open.
◆ Game Overview
Hello Kitty Skyland is an innovative social VR game set in a virtual world called “SKYLAND,” where Sanrio characters live. Players from around the world can gather to enjoy a variety of activities and interactions unlike anything seen before in Hello Kitty games. In addition to immersive encounters with Sanrio characters in VR, the game offers multiplayer experiences that make full use of your hand controls, as well as features such as item crafting and customization of both your personal space and avatar, delivering the unique appeal of VR. Through extensive customization, cooperation, and competition, players can enjoy a truly diverse range of experiences.
◆ Two Avatars for Self-Expression
In this game, players have access to two distinct avatar styles and can freely switch between them. The humanoid style offers extensive customization and dress-up options, allowing players to express their individuality within the world. The other style is designed for moving freely throughout SKYLAND, enabling dynamic and intuitive VR actions unique to the medium. This style is an original player avatar created under the design concept supervised by Sanrio.
By seamlessly switching between these two styles, players can fully enjoy both communication and action within SKYLAND.
Masaru Ohnogi, CEO and the Executive Producer of this project, previously served as the producer of the avatar communication service “TinierMe,” which gained over 5 million users—especially among teenage girls in North America. Now, leveraging that experience, he is bringing the world of Hello Kitty to life in a highly immersive VR environment, evolving the stage from PC to a next-generation virtual space.
■ Project Overview
Title: Hello Kitty Skyland
Genre: Social VR Game
Platform: Scheduled for release on Meta Quest and other major VR platforms
Price: Free-to-play (with in-app purchases)
Development & Operation: Thirdverse, Co., Ltd.
Scheduled Release: End of 2025
■ About the Creator Program
To help us share the unique world and fun of Hello Kitty Skyland, we are now accepting applications for the “Hello Kitty Skyland Creator Program.” Selected creators will have access to exclusive opportunities such as beta participation, early access to special items, and more. For details and applications, please join our official Discord community below:
Creator Program Discord Server:
https://discord.gg/hellokittyskyland
■ What’s Next
Stay tuned for updates via our social media channels, including the latest development news and recruitment for beta testers. We look forward to welcoming you to this new world.
Discord :https://discord.gg/hellokittyskyland
Tiktok :https://www.tiktok.com/@thirdverse_vrgaming
Instagram : https://www.instagram.com/thirdverse_vrgaming/
X : https://x.com/ThirdverseUS
Threads : https://www.threads.com/@thirdverse_vrgaming
Facebook :https://www.facebook.com/profile.php?id=100021562074111
About Thirdverse, Co., Ltd.
Thirdverse is a XR game studio with a vision to create a new virtual world where one billion people can live. With development bases in Japan and San Francisco, the studio is committed to delivering immersive XR gaming experiences to a global audience. Its latest title, Hello Kitty Skyland, signals the beginning of broader collaborations that blend beloved characters with cutting-edge social gameplay.
Website: https://www.thirdverse.io/
Contact:
Thirdverse PR Team
E-mail: info@thirdverse.io
The information in this release is current as of the announcement date and is subject to change without notice.
Ⓒ ’25 SANRIO CO., LTD. APPR. NO. N660002
Press release
