Press release

Hats Off To Kim-Joy!

Bake-Off Star Brings Balan Wonderworld To Life Through Top-Hat Cake

LONDON (26th March, 2021) – Today Square Enix Ltd., has partnered with Great British Bake-Off finalist Kim-Joy to recreate a spectacularly baked Balan’s top-hat from BALAN WONDERWORLD™.  

Tasked with bringing the magical character to life, Kim-Joy utilised an array of colourful designs to replicate the enigmatic maestro Balan’s iconic top-hat complete with a mischievous wink.

Kim-Joy’s wonderous, Wonderworld cake is comprised of several cakes stacked up high and coated in a generous Italian meringue buttercream. Carved into the shape of Balan’s top-hat and covered in a crumb coat, the exterior of the cake is wrapped in a layer of fondant with a curved brim at the base.

The finishing decorations include an edible red ribbon of fondant and a deliciously decorated wink to really bring the musical maestro to life.

“It was a real pleasure working with Square Enix to recreate their character’s top-hat from Balan Wonderworld,” said Kim-Joy, two times bestselling baking author. “The game’s colourful characters, vivid world and extensive range of costumes offered me endless cake possibilities. Balan’s top-hat wasn’t the easiest baking process but I’m very pleased with the final cake!”


BALAN WONDERWORLD is now available on PlayStation®5, PlayStation®4, Nintendo Switch™, Xbox Series X|S, Xbox One and Steam® and can be ordered here: Physical copies of the game also include a collectible Balan Theatre ticket, while supplies last.

Related Links:
Twitter: @balanwworld
Instagram:  @balanwonderworld
BALAN WONDERWORLD is a wondrous action-platformer game themed around the mysterious Balan theatre; home to a mischievous maestro named Balan. The stars of the show will use special abilities from a multitude of characterful costumes as they adventure in the bizarre and imaginary land of Wonderworld. Here memories and vistas from the real-world mix with the things that people hold dear. Twelve different tales await our stars in Wonderworld, each with their own unique quirks. Players will explore all corners of these labyrinthine stages, battling Negati and playing mini-games that are hidden along the way, to get to the heart of each touching story.
BALAN COMPANY brings together talented videogame developers, visual artists, and composers to tell the greatest stories and provide the ultimate platformer experiences. 
BALAN WONDERWORLD  is available on Xbox One and Xbox Series X with support for Smart Delivery, PlayStation®5 console, PlayStation®4 console, Nintendo Switch™, and PC (STEAM®). For more information, visit:
About Square Enix Ltd.
Square Enix Ltd. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix group of companies. Square Enix Ltd. also has a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal®. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 159 million units worldwide; DRAGON QUEST®, which has sold over 82 million units worldwide; TOMB RAIDER®, which has sold over 81 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix Ltd. can be found at

BALAN WONDERWORLD © 2021 SQUARE ENIX CO., LTD.  All Rights Reserved.                                                               
BALAN WONDERWORLD, DRAGON QUEST, EIDOS, EIDOS MONTREAL, FINAL FANTASY, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO and TOMB RAIDER are registered trademarks or trademarks of the Square Enix group of companies. other trademarks are properties of their respective owners.