Theale, UK – 29 September, 2022 – Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global developer of racing games, announce today the Hot Wheels Unleashed Game of the Year Edition.
In this special release, players can experience, at a single destination, many of the most popular Hot Wheels Unleashed add-ons to date. The game includes three Hot Wheels™ passes and the most beloved cars, tracks, and content from the Hot Wheels universe. Launched just over one year ago, Hot Wheels Unleashed today celebrates its reach of more than 1.5 million players.
Hot Wheels Unleashed Game of the Year Edition includes:
HOT WHEELS UNLEASHED Full Game
· HOT WHEELS PASS VOL 1
· HOT WHEELS PASS VOL 2
· HOT WHEELS PASS VOL 3
· HOT WHEELS STREET BEASTS™ PACK
· HOT WHEELS SPORTSCARS PACK
· HOT WHEELS BEEFED UP PACK
Hot Wheels Unleashed – Game of the Year Edition is now available for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch and PC. Through the GOTY Upgrade Pack, players who already own Hot Wheels Unleashed can easily unlock all the contents from the Game of the Year Edition.
For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTube and Twitter.
For more on PLAION UK, visit PLAION.com and follow PLAION UK on Twitter, Instagram, YouTube and Twitch. For assets, visit the press server.
As the top selling toy in the world*, Hot Wheels is a global leader in car culture. For more than 50 years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products, top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming with success across mobile, console and PC platforms.
*Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Milestone
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs. For more information, please visit www.milestone.it
HOT WHEELS UNLEASHED™ © 2021. Published and Developed by Milestone S.r.l. All rights reserved. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2021 Mattel. All manufacturers, accessory suppliers, names, tracks, sponsors, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners.
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