FOR IMMEDIATE RELEASE – The world’s gamers are mobilising to fight for the planet.
Today (April 22) marks the launch of Battle for the Habitats, a global games event from PlanetPlay (www.planetplay.com), the award-winning not-for-profit marketplace, that invites players everywhere to take part in an epic, two-month challenge to help protect the world’s rainforests and oceans – simply by playing their favourite games.
Running from Earth Day (April 22) to World Environment Day (June 5) as part of PlanetPlay’s ongoing ‘Make Green Moves’ campaign, Battle for the Habitats (BFTH) spans 100+ PC and mobile games, alongside major streamers and creators.
The goal is to raise $1 million for two leading environmental organisations: Rainforest Alliance (www.rainforest-alliance.org) and Oceana (www.oceana.org).
Choose Your Hero. Join the Battle.
At the heart of Battle for the Habitats is a simple team choice: Players visit the dedicated website (https://planetplay.com/gb/bfth) and pick a side from either Team Rainforest (with Cookie the endangered Cockatoo as its hero mascot) or Team Reef (with Dougie the endangered Dugong as its hero mascot). Their mission is to take on Big Chop, a larger-than-life villain threatening ecosystems across land and sea.
From there, it’s all about getting involved. Players can support Battle for the Habitats in 3 easy ways:
- Buy & Play Games: Buy smash hit PC games with exclusive discounts on the PlanetPlay store, or play and purchase in-game content from participating mobile games – 100% of PlanetPlay’s net profits from sales will be directed to supporting the work of Rainforest Alliance and Oceana.
- Donate: Players can also make a small donation of $5 to either Oceana or Rainforest Alliance through the BFTH website.
- Amplify: Join a team, tell your friends, and watch participating BFTH streams to help spread the word! Every action is important
A star-studded line-up of streamers, led by Team Captains Maximilian Dood (the world’s number #1 fighting game creator) and Briana White (the voice of Aerith in the Final Fantasy 7 remake), will showcase participating games, rally their communities and compete on a global leaderboard in the ‘Two Teams, One Planet’ fundraising showdown.
Throughout the campaign, players can follow their team’s progress on a digital mosaic, unlock rewards and even win prizes via the PlanetPlay store.
Among the fantastic in-game events and offers taking place as part of Battle for the Habitats are:
- Grab CAPCOM’s Street Fighter V: Champion Edition + Season 5 Premium Pass Bundle (PC) for just $12.99, along with CAPCOM Arcade Stadium Complete Pack (PC) for just $12.99 and CAPCOM Fighting Collection (PC) for just $9.99, while stocks last!
- Up to 80% off amazing SEGA PC titles, including Football Manager 2026, Total War, Sonic Frontiers, Sonic Racing, Shin Megami Tensei, and Persona.
- A special Battle for the Habitats Indie Bundle of 8 PC games for just $8, featuring titles from Inlusio (The Guardian of Nature), Akupara Games (Everafter Falls), Mindscape (Unpetrified) and more, including custom Cockatoo and Dugong character skins in Hit Start Studios’ Brave Escape.
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An exclusive BFTH Hunt: Showdown 1896 Off the Beaten Path Bundle (PC) from Crytek.
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Up to 55% off Train Simulator Classic (PC) and up to 52% off Bassmaster Fishing (PC) from Dovetail Games.
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15% off the endlessly satisfying PowerWash Simulator 2 (PC) from FuturLab.
- Get rewards for your fighters in Nekki Games’ Shadow Fight 3 (iOS, Android) and Shadow Fight 4 (iOS, Android) as part of an exclusive BFTH-themed event.
- Buy and wear exclusive Cockatoo and Dugong-themed outfits in Fusebox’s smash hit Love Island: The Game (iOS, Android).
- Enjoy up to 85% off selected Funcom titles, including Mutant Year Zero (PC), Aloft (PC) and Metal: Hellsinger (PC).
- Grab an exclusive Cockatoo and Dugong-themed card deck in Art of Solitaire from Flick Games (PC, iOS, Android).
- Take part in a BFTH in-game event featuring exclusive cosmetic items in Lockwood Publishing’s Avakin Life (iOS, Android).
- Clean up the ocean biome with Dougie the Dugong by completing quests and purchasing themed DLC in Hope’s Adventure (PC) by Green Leap Games.
- Choose a team to complete community challenges, plus add Dugongs and Cockatoos to your parks as part of Zoocraft: Animal Tycoon (iOS, Android) from Lab Cave Games.
Crucially, 100% of PlanetPlay’s net profits generated through Battle for the Habitats will be directed to supporting the work of Rainforest Alliance and Oceana, helping to protect and restore vital rainforest ecosystems, defend marine habitats, safeguard endangered species and support communities on the frontlines of habitat and biodiversity challenges.
Powering Up the Planet with Play
Battle for the Habitats is just the latest evolution of PlanetPlay’s Make Green Moves (MGM), a pioneering, ongoing campaign that empowers studios to embed sustainability into their games through PC marketplace sales, live-ops activations and community events.
PlanetPlay’s global Play2Act research initiative, developed with the United Nations Development Programme (UNDP), has shown that 79% of players exposed to environmental content in games went on to make greener lifestyle choices.
Rhea Loucas, CEO of PlanetPlay, said: “Battle for the Habitats shows what’s possible when the global games community comes together with a shared purpose. By turning play into real-world impact, we’re empowering millions of players to support the protection of rainforests and oceans in a way that’s fun, accessible and meaningful. Together, we can help safeguard the habitats our planet depends on.”
Victoria Cordi, Director of Strategic Partnerships at Rainforest Alliance, said: “Earth Day is a reminder that environmental progress depends on participation at every level. Biodiversity loss and climate change are already affecting farmers and forest communities around the world. Partnerships like this help turn global energy into practical solutions on the ground, from restoring degraded landscapes to supporting sustainable livelihoods. When industries use their platforms to mobilise people at scale, the impact can be transformative, accelerating forest protection and strengthening livelihoods in the places that need it most.”
Jon Frank, Director, Global Corporate & Celebrity Partnerships at Oceana, said: “The oceans cover more than 70% of the globe and they are as important to us as they are vast. It’s wonderful to see the gaming community come together to protect our planet’s precious habitat. With their support, Oceana will continue campaigning – and winning – policy victories that will benefit the health of the oceans and the livelihoods of countless people around the world.”
To learn more about Battle for the Habitats, visit https://planetplay.com/gb/bfth.
Follow PlanetPlay on Instagram | Bluesky | X | Facebook | YouTube | #MakeGreenMoves
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NOTES FOR EDITORS
About PlanetPlay
PlanetPlay is an award-winning not-for-profit platform that empowers gamers worldwide to contribute to environmental action through in-game purchases and gameplay with our affiliated game studios. Alongside the pioneering eco-conscious games marketplace, it is also a movement designed to inspire, educate, and mobilise players to support our planet and its rich diversity of life. We are dedicated to unlocking the potential of green initiatives powered by gamers. With its vast reach and influence, the games industry has immense potential to drive positive environmental impacts. In our first year, we have driven over $2.2 million in funding for environmental and nature projects. For more information, visit www.planetplay.com
About the Rainforest Alliance
The Rainforest Alliance is an international nonprofit organization working to restore the balance between people and nature. Active in 62 countries, the organization brings together farm and forest communities, companies, governments, civil society, and millions of individuals to drive positive change across some of the world’s most critical landscapes and global supply chains. The Rainforest Alliance implements landscape- and community-level projects, advances policy and advocacy efforts, and works to improve markets to protect forests, improve livelihoods, and strengthen resilience across global supply chains. In 2024, the Rainforest Alliance worked with nearly 8 million farmers and workers and more than 4,200 companies, with its seal appearing on over 40,000 products worldwide. https://www.rainforest-alliance.org
About Oceana Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. With more than 325 victories that stop overfishing, habitat destruction, oil and plastic pollution, and the killing of threatened species like turtles, whales, and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal every day, forever. Together, we can save the oceans and help feed the world. Visit www.oceana.org to learn more.