Press release

GAMEBAKE LAUNCHES TO SHAKE UP GLOBAL GAMES DISTRIBUTION

- Distribution platform helps publishers take IPs to new markets - 

 

London - UK, 4th May 2021 - GameBake - the complete global distribution solution that makes it simple for publishers to take their mobile games to the world - is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.

 

GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessible with a single, open source SDK, its platform includes appropriate advertising, marketing and in-app purchases as standard, with a simple revenue share model. 

 

GameBake focusses across four key distribution channels, including alternative app stores (e.g. Huawei AppGallery or One Store), social media (e.g. Facebook, WeChat), web (e.g. game portals like Crazy Games) and apps (video game streaming apps like Hago). 

 

GameBake’s proprietary technology called KILN is game development environment agnostic, meaning whether developers build their game in Unity, Cocos, Unreal Engine or more, they can easily distribute and monetise through GameBake. To provide scalability, publishers can choose from a menu of platforms to publish their IP on initially, and increase this as desired. 

 

GameBake’s established and collaborative relationships with leading global platforms means they can provide additional support and consultancy for publishers - such as on each store’s pricing model and how they ensure games are visible for and marketed to users.

 

Michael Hudson, CEO and Co-Founder at GameBake, commented: 

“After almost a year in beta, we’re thrilled to finally be bringing GameBake to market for the mobile gaming industry. Throughout this period, we’ve heard from publishers who have amazing games but do not have the specialised knowledge to share them with some of the world’s largest and most lucrative markets. The lack of simple, trusted conduits to these markets has inevitably crystallised a focus on Google Play and the App Store.”

 

He further added:

“GameBake aims to provide the antidote to this problem. We’re proud to offer game developers and publishers a complete solution to put their IPs in front of larger, more diverse audiences. Over the last two years we’ve built incredibly strong relationships with leading global distribution partners and platforms, including the likes of Huawei’s AppGallery, One Store, Facebook, Tencent, which means developers and publishers can now confidently make these world-leading platforms part of their core distribution strategies.’

 

-ENDS-


About GameBake

GameBake is a mobile gaming distribution platform that provides end-to-end distribution and monetisation solutions for all mobile games via a single, open source SDK. Developers and publishers that plug into our intuitive platform gain access to the infrastructure and expertise to immediately reach and monetise exciting global markets via our platform partners. GameBake's proprietary and customisable KILN technology doesn't mind what development environment you use or which geos you're targeting - it simply helps you put your game in front of billions of potential users and bakes in quality advertising and in-app purchases you need to scale your games successfully.

 

GameBake was founded in 2019 by mobile games developers Michael Hudson, Rocky Grant and George Abdallah, and it is working with leading global platforms such as Huawei’s AppGallery and Samsung’s Galaxy Store, as well as renowned publishers and IP owners including Atari and Banijay. It is launching on the 4th May 2021.

 

For more information

Rana Rahman / Thomas Huxter

Raptor PR on behalf of GameBake

Tel +44(0)7985 635 071 / +44(0)7886788479

rana@raptorpr.com / thomas@raptorpr.com